There comes a time in every SaaS company's journey when they’re ready to move upmarket and start landing enterprise logos. While your app might be a winner with small business customers, scaling it to enterprise customers might cause some heartache. It’s not just about beefing up your features; it’s about creating an enterprise-grade solution to…

What a difference a year makes. This time last year, we were finalizing a partnership that would make it easier for millions of organizations using Google Workspace to add an essential security layer — Identity —to their journey. Considering Identity security’s importance, it should be no surprise that our joint solution was a winner with…

The Okta Workflows team released several new capabilities to help you build identity automation. In this blog post: Duplicate a card New connectors New templates Okta Workflows resources Duplicate a card The duplicate card option creates an exact replica of an existing card in your flow. This is helpful when creating flows that require multiple…

We’ve been investing and innovating to deliver on the promise of Identity for our customers, and the hard work is paying off. Okta has been named a Leader in The Forrester Wave™: Workforce Identity Platforms, Q1 2024,* the first report of its kind from Forrester. We received the highest score in the current offering category and the maximum…

We set our original values when Okta was founded in 2009, in the earliest days of Identity, both in terms of the market and our identity as a company. Our values shaped our company culture from the start, forming the foundation of our company’s future and keeping our customers at the center of our work. Fifteen years later, we’ve refined them to…

This recipe is part of the series Learn CIAM by example: Four recipes to improve your app’s security and UX. You can learn more about the series by downloading our four recipes in a cookbook format. In this recipe, you learn how to share identities with marketing tools — like your email mkt solution — for personalized user engagement. As…

Anyone who has attempted to build an Identity solution from scratch is familiar with the perils of taking their login box a step further. From accommodating third-party integrations to implementing UX that doesn't scare consumers away from completing their purchases, getting Identity right for your customers doesn’t stop at creating a sign-up page…

Okta recently introduced the Okta Secure Identity Commitment, outlining our long-term plan to lead the industry in the fight against Identity-based attacks. This commitment is as much a plan of action as it is a recognition of our role in your organization: our customers see Okta and our service as critical infrastructure, with Identity and Access…

For today’s tech leaders, the future of work isn’t just a hot topic; it’s an essential one. Understanding where work is heading lets us anticipate trends, adapt strategies, and stay competitive.  Fortunately, small-and-midsize businesses (SMBs) can give us a preview. SMBs lead the way in embracing new technologies, offering valuable insights for…

In today's rapidly evolving digital ecosystem, startups face the monumental task of bringing innovative ideas to market in a secure and scalable way. As the President of Customer Identity at Okta, I've seen firsthand the challenges and opportunities of building a software-as-a-service (SaaS) business. It's a journey that requires a delicate…