Industry Insight

AI hasn’t just opened up a world of possibilities for business growth and acceleration. It has also become a highly effective tool for threat actors to use in cyberattacks.  Take, for example, stories of AI-fueled celebrity deepfakes or voice-cloning scams that have made recent headlines. These incidents show that with AI, anyone can seize a…

This post is part of the series Learn CIAM by example: 4 recipes to improve your app’s security and UX. You can learn more about the series by downloading our four recipes in a cookbook format. In this series, we'll show you how Customer Identity and Access Management (CIAM) can improve the security and user experience (UX) of your applications…

In a business landscape marked by constant change and uncertainty, leaders must chart a path to success for their organizations while facing an array of evolving challenges. The past year, in particular, is a testament to the resilience and adaptability required in today's dynamic business environment. To shed light on the strategies and…

For most of human history, most people lived in tight-knit communities where every interaction was inherently personalized. As city-states emerged and populations grew, personalized experiences remained the norm, and it’s only relatively recently that impersonal or anonymous exchanges became common. But because of our hardwired affinity for…

Sign-up fraud, credential stuffing, and MFA bypass are everyday threats targeting Customer Identity.  Identity has become a primary security entry point for all consumer applications.  From buying flowers online to conducting financial transactions, millions of authentications occur daily to verify the digital identities of customers. But…

Grappling with the aftermath of a global pandemic and navigating the complexities of an austerity-driven economy, cybersecurity leaders find themselves at a crossroads.  In the wake of macroeconomic uncertainties, these leaders are under increasing pressure to validate their investments to executive decision-makers.  The challenge is twofold: How…

When it comes to AI’s impact on the global economy, the projections are staggering.  Generative AI could inject up to the equivalent of $4.4 trillion annually into the world economy, according to McKinsey. PwC puts AI’s potential contributions to the globe’s coffers at $15.7 trillion by 2030 — more than China’s and India’s current output combined…

Earlier this year, the World Economic Forum shared its Global Risks Report outlining the top ten risks over the next decade. Amidst climate, societal, and geopolitical risk, the list also included “widespread cybercrime and cyber insecurity.” Cybersecurity challenges are clearly some of the most critical issues of our time. Not only are they…

We're thrilled to announce that Okta, the leading independent Identity partner, is now a proud member of the Cloud Native Computing Foundation (CNCF). This partnership marks a step forward in our commitment to the ever-evolving world of cloud-native technologies and reaffirms our dedication to providing secure and seamless Identity and Access…

Most companies today, no matter how big or small, compete in a truly global marketplace. As a result, the pressure is on marketers to understand their customers more deeply. This understanding is the basis for effective campaigns and great experiences that increase conversions, create loyalty, and — ultimately — foster long-lasting and valuable…