Customer identity

If you’ve ever strolled the streets of Amsterdam, you probably noticed the city’s unique architecture. Houses are narrow, tightly stacked in rows, and almost entirely fronted with windows. And if your walk happened to take place at night, you might also have peeped into living rooms and kitchens belonging to numerous Dutch families. Why? Because…

Product teams are being asked to drive efficiencies and deliver more innovation with less budget, headcount, and time thanks to current macroeconomic conditions. That means delivering innovative product features, driving adoption and keeping users secure while expanding into new geos — and doing all of this faster than the competition. Customer…

Home Realm Discovery for organizations and multi-organization selection Businesses are discerning customers and they need your application to work with every part of their Identity stack. In a bygone era, their users might tolerate a clunky login experience when accessing the SaaS applications that they need to get their job done, but now they’re…

It’s a nerve-racking time to be a marketer.  After being the driving force that sparked new digital strategies for businesses amidst the COVID-19 lockdowns, marketers now face a new set of daunting pressures posed by artificial intelligence, uncertain economic conditions, and an evolving data privacy landscape — three “existential threats”…

Extending core identity functions to fit your application’s unique needs Identity is a complex domain, and beyond a set of foundational functions, every business has unique needs. But with finite resources (likely already stretched thin by other demands), how can developers build custom solutions that extend and integrate with core identity…

What’s top of mind for today’s most successful product leaders? Creating a great customer experience, of course. But also, meeting business objectives. And staying ahead of the competition. And keeping user data secure. And complying with ever-changing regulatory requirements. And — well, the list goes on and on. With so many priorities to juggle,…

The digital space has never been noisier. Brands, media outlets, publishers, and influencers — they’re all vying for a share of consumers’ attention. The competition for eyeballs, along with the dollars they bring, is fierce. What’s more, consumers are increasingly protective of their personal information and aware of digital privacy rights…

We’ve seen a lot of turmoil in the global banking system in recent weeks. Several near-simultaneous failures in the U.S. and Europe have rattled public confidence in banks and financial institutions, according to at least one recent poll. For the average consumer, the old mattress might be looking like a more appealing place to stash their savings…

As digital Identity evolves, our partner appeal is expanding. We estimate that Identity is an $80 billion market that sits at the intersection of cloud, digital transformation, and cybersecurity. These secular trends are top-of-mind for our customers, which opens up enormous opportunities for Okta and our partners. As a result, customers are…

How does a 172-year-old company evolve to meet the needs of today’s customers and employees? That was one of the hot topics at the Gartner Identity and Access Management (IAM) Summit, where Okta’s Senior Principal for Industries, Tom Malta, hosted a fireside chat with MassMutual Financial Group’s Chris Rich to discuss how companies like MassMutual…