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Digital Media Specialist

JOB PURPOSE:

Okta is looking for a motivated, data-driven marketer to plan, execute, and optimize our Demand-Gen and awareness advertising campaigns. The opportunity for Okta is massive: we can make any company more productive and more secure; as every organization becomes a technology company, Okta helps them make the transition successfully. This important role will build pipeline for the Okta revenue team and share the Okta story to the world. This person will advance our digital marketing capabilities, master mature marketing channels and experiment with many emerging ones.

The ideal candidate can combine customer insight, iterative testing, product understanding, analytics, communication, and an eye for design to produce campaigns that deliver targeted awareness and high-quality leads for our sales team. Successful candidates will have demonstrated experience in executing digital media campaigns (SEM, paid social, or display) in a fast-paced environment, ideally in SaaS or enterprise software, in a generalist or specialist role.

DUTIES AND RESPONSIBILITIES:  

  • Campaign Planning and Execution – translate complex business initiatives into cohesive media plans all the way through to efficient media execution. Collaborate across the demand-gen and corporate marketing teams to produce integrated experiences across the pipe.
  • Message Testing - experiment to find the best performing messages, codify and share insights across teams. Suggest new content and prioritize existing content based on tests. Create new web experiences to test your assumptions.
  • Reporting and Forecasting - own weekly media channel performance reporting and ad-hoc campaign reporting for campaign owners. Participate in quarterly campaign spend and ROI forecasting.
  • Strategy - optimize media campaigns to produce best possible ROI for the company. Recommend new vendors and technologies to generate growth in key marketing segments.

QUALIFICATIONS: 

  • 3-5+ years hands-on experience with paid / digital media campaigns (including at least one of SEM or paid social) in an agency or in-house setting. Display or native ads experience is a plus.
  • 2+ years working with a web analytics and tagging suites (Google Analytics, GTM, or equivalent)
  • Intuitive understanding of the most important KPIs for each media channel, campaign, or stage in the marketing funnel
  • Creative thinker with an insatiable appetite to learn, take on new challenges, and provide thought leadership
  • Fluent in funnel metrics and strong quantitative discipline
  • Excellent written and verbal communication
  • Experience marketing to B2B segments and personae based on prospect and account lists a strong plus.
  • Experience with a marketing operations platform and landing page creation tools a plus
  • Experience with SaaS a plus

Okta is an Equal Opportunity Employer. 

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Okta is the leading provider of identity for the enterprise. The Okta Identity Cloud connects and protects employees of many of the world's largest enterprises. It also securely connects enterprises to their partners, suppliers and customers. With deep integrations to over 5,000 apps, the Okta Identity Cloud enables simple and secure access from any device. Thousands of customers, including Experian, 20th Century Fox, LinkedIn, Flex, News Corp, Dish Networks and Adobe trust Okta to work faster, boost revenue and stay secure. Okta helps customers fulfill their missions faster by making it safe and easy to use the technologies they need to do their most significant work.

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