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Director of Database Marketing

JOB PURPOSE:

The  Director of Database Marketing will own, build and lead demand generation from the Okta prospect and customer database. Leading a new team on a key company priority, this role will acquire, manage and strategize around high quality, integrated prospect and customer data. Lead the stewardship and governance of customer data to ensure optimal performance, usage and quality for sales and marketing partners.

DUTIES AND RESPONSIBILITIES:  

  • Own Marketo and Salesforce Data for Marketing Campaigns and SDR enablement
  • Provide long-term planning and implement soup-to-nuts the Okta database marketing strategy in partnership with campaign, field, partner, web and product marketing, as well as the SDR organization
  • Partner with Marketing Operations and Business Systems to define marketing needs for our data and data architecture, make the databases more usable and performative for the business and develop processes ongoing management/governance of prospect and customer data
  • Work with central architecture team to establish data usage and data definition parameters, and develop a process and roles and responsibilities for ongoing management/governance of data
  • Lead our efforts at segmentation, personalization and regionalization to ensure the right message
  • Accountable for health and quality of prospect, customer and partner data, including data hygiene, appends, enrichment and contact permissions as well as quality assessment processes, measures and reporting.
  • Recommend new tools and deliver processes to grow of the funnel through smart use of our data, automation and new technologies
  • Guide  global marketing and SDR practices to ensure data privacy compliance
  • Improve performance and scale , per contact and per account, of people-based marketing programs
  • Own GDPR compliance across our marketing campaigns, in partnership with Marketing Operations, Security, IT and Legal
  • Oversee small team of marketers and contractors with potential for growth

QUALIFICATIONS: 

  • • 7+  experience in customer database management, CRM, database and loyalty marketing, marketing operations.
  • Strong working knowledge of Salesforce.com and marketing automation platforms (Marketo a plus), data analytics  and warehousing tools like Google Analytics and Tableau, SQL, Redshift, or similar
  • Experience building and managing complex B2B databases at scale, and implementing personas, and segmentation, and managing data and working with data schemas.
  • Comfortable working cross functionally with web and product marketing, sales and product teams
  • Experience marketing a SaaS or B2C trial, freemium or subscription channel a bonus
  • Strong experience with vendor management and cross functional project management.
  • Experience with B2B sales cycles and demonstrating marketing's impact on the business with data
  • Excellent analytical and statistical skills are required as well as verbal presentation and written communication skills.
  • Enthusiasm for challenges and strong work ethic

CORE COMPETENCIES:

  • Passion for marketing automation, systems and tools – from the lens of driving revenue
  • Data-driven decision maker, translating insights into marketing campaigns and processes
  • Strong project management chops

Okta is an Equal Opportunity Employer. 

If you’re on the fence, go for it! We’d love to hear from you.

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Okta
The foundation for secure connections between people and technology

Okta is the leading provider of identity for the enterprise. The Okta Identity Cloud connects and protects employees of many of the world's largest enterprises. It also securely connects enterprises to their partners, suppliers and customers. With deep integrations to over 5,000 apps, the Okta Identity Cloud enables simple and secure access from any device. Thousands of customers, including Experian, 20th Century Fox, LinkedIn, Flex, News Corp, Dish Networks and Adobe trust Okta to work faster, boost revenue and stay secure. Okta helps customers fulfill their missions faster by making it safe and easy to use the technologies they need to do their most significant work.

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