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Sr. Campaign Operations Specialist

Position Description:  Okta is looking for a marketing automation professional to join our Campaign Operations team. In this role, you will be a key part of our email and program distribution for the marketing team and other cross-functional areas of the organization; executing campaigns for prospects, customers and partner audiences globally. Acting as one of our internal experts on Marketo, you will help bring Okta marketing campaigns to life in a simple, consistent, strategic, and scalable manner. This is an excellent opportunity for a dedicated and analytical individual to build a career in marketing.

Job Duties and Responsibilities:

  • Understand the framework of Marketo programs, email and landing page configuration and use, lead routing, list uploads, and data management between systems and enable the team as needed while red flagging issues and aligning with Marketo Operations to deliver data and functionality from our campaign efforts in our marketing automated system to our CRM system
  • Build send and trigger campaigns, upload images, test, QA, deploy email campaigns, coding and editing HTML, verifying copy, layouts, links, and dynamic content within pre-defined SLAs while adhering to processes and be able to report back the success of your efforts
  • Create email initiatives, road maps, and A/B tests and review deliverability, email performance, QLs, Stage 1s, Stage 2s, and Influence metrics in Marketo and SFDC with the team to continuously evolve and improve campaign performance, reporting key findings to the team on a quarterly basis
  • Present data findings and best practices to the team as needed to help develop our email programs
  • Continuously optimize processes and program templates to better streamline and scale execution of campaigns
  • Contribute to team discussions around strategy and best practices
  • Work cross-functionally and enable with corporate marketing, demand generation, customer success, business operations, and other areas of the organization to discuss campaign execution goals, timelines and success metrics to deliver a best-in-class end-user, customer and partner email experience, documentation, and strategic quarterly projects on-time and within our pre-determined budgets

Required Skills:

  • Strong analytics and verbal communication skills and excellent interpersonal skills
  • A strong detail-oriented team player that is collaborative with a positive can-do attitude
  • In depth system knowledge needed for trouble shooting and scalability planning
  • Understanding of field management, data management between systems, and data hygiene
  • Required: 2-3 years of email marketing experience in Marketo, and Marketo certification is a plus
  • Experience with designing of Marketo email and landing page templates
  • Experience with HTML, CSS, Adobe Photoshop and Dreamweaver is a plus
  • Experience with Salesforce.com
  • Experience building complex programs, including engagement programs, without program templates and working with project stake holders to resolve issues and produce results
  • Self-sufficient, can complete tasks and projects independently and within groups with limited management required and ability to understand and trouble-shoot pre-existing system logic and setup

Okta is an Equal Opportunity Employer.


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