Marketing Activations Manager (Remote Eligible)

Okta is seeking a world-class marketing professional to join our Demand Generation team. This person will work directly with our Campaign Marketing Managers, Acquisition Channel owners and other cross-functional leaders to build and execute nurture programs intended to increase awareness and interest in Okta. The ideal candidate is data-driven, creative, and experienced driving high visibility, strategic programs. You should be proficient:

  • Tracking, measuring, and reporting on all nurture activity and KPIs 
  • Acting as a performance and content expert to advise Campaign Managers to create a global campaign strategy with the objective to drive more lead engagement and reduce the length of time between lifecycle stages
  • Showing competency in all areas of marketing including strategy, planning, thought leadership, nurturing and demand generation campaigns.
  • Leveraging your experience working with personas, thinking from a segment-first perspective, and incorporating personalization into campaigns
  • With various channel distribution tactics and with integrated campaigns strategy
  • Applying all digital and offline channels strategy to our nurture marketing strategy
  • Defining, creating, and updating segments/target audiences
  • Extracting analytic insights to segment audiences and optimize nurture results via SFDC and Tableau reporting

Qualifications:

  • 5+ years of experience with marketing campaigns, marketing nurtures, or automating lead programs
  • 3+ year of experience with data and analytics
  • Familiarity with marketing communication strategies to nurture and engage throughout the buyers’ journey
  • Excellent project management, and experience leading cross functional teams via expert communication 
  • An independent self-starter who enjoys working in a fast-paced environment
  • A strong team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders within the marketing and sales teams
  • A strong team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders within the marketing and sales teams
  • Experience with Marketo, Salesforce, Outreach, Tableau or similar

Okta is an Equal Opportunity Employer.

 

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