Marketing Operations & Technology Analyst, Web/Advertising Technology

Job Description: Okta is looking for a Marketing Operations Analyst to join the Marketing Operations & Technology team. In this role, you will be responsible for ensuring that the infrastructure and processes for tracking across our digital channels and platforms is world class. You will work closely with the web and advertising teams to bring on new technology and optimize existing integrations. Our ideal candidate is a creative problem solver with a knack for designing, executing, and maintaining seamless and scalable processes.

Job Duties and Responsibilities:

  • Project manage cross functional digital measurement effort to ensure that we are capturing pertinent data across all channels
  • Support and monitor Google Analytics 360 <> Salesforce integration 
  • Assist in evaluating and integrating new tools and technology for the web and advertising teams with Business Systems and IT
  • Work closely with the advertising team to ensure that all of their promotions are being tracked appropriately within our systems
  • Maintain and iterate upon our custom UTM tracking system
  • Partner with the data science team to ensure that the data across all of our systems is available and accurate for reporting in Tableau
  • Act as liaison between marketing technology & operations and other teams requiring assistance with digital measurement and attribution tracking
  • Manage the day to day operations of some of our key marketing technologies

Required Skills:

  • Required: 2-5 years of experience in Marketing Operations
  • Marketo Certified Expert (MCE) or 3-5 years of detailed Marketo experience
  • Salesforce expert - certifications are a plus
  • Google Analytics expert
  • Familiarity with advertising technology 
  • Strong technical understanding of system integrations
  • Understanding of marketing funnel tracking and attribution models
  • Strong critical thinker and problem solver with scalability and efficiency constantly in mind
  • Ability to juggle and prioritize several critical projects at once
  • Astute attention to detail
  • Effective oral presentation and written communication skills
  • Strong Analytical skills with advanced experience in Excel and some exposure to Tableau
  • Knowledge (and enthusiasm!) of marketing automation best practices, emerging trends, and technologies

Okta is rethinking the traditional work environment, providing our employees with the flexibility to be their most creative and successful versions of themselves, no matter where they are located.  We enable a flexible approach to work, meaning for roles where it makes sense, you can work from the office, or from home, regardless of where you live.  Okta invests in the best technologies and provides flexible benefits and collaborative work environments/experiences, empowering employees to work productively in a setting that best and uniquely suits their needs.  Find your place at Okta https://www.okta.com/company/careers/.

Okta is an Equal Opportunity Employer. 

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