Senior Field Marketing Specialist, France

The Senior Field Marketing Specialist for France will be responsible for planning and executing marketing programs and demand creation in agreed-upon segments to support sales goals in the French region. The Senior Field Marketing Specialist will work closely with the Regional Field Marketing lead and Demand Centre function to develop or leverage existing assets that will support multi-touch, multi-dimensional programs including both inbound and outbound tactics, to end-users and through Channel. This role will report into the Senior Regional Marketing Manager, France. 

 

Key Responsibilities include

  • Develop and implement pipeline creation and acceleration programs jointly with sales and Sales Development functions
  • Execute marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
  • Understand which internal organisational marketing campaigns and assets to leverage for demand creation
  • Research, choose, design and manage regional events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post event strategy to increase engagement and response rates
  • Forecast, measure, analyse and report on impact of programs
  • Evaluate, select and manage vendors that contribute to these demand creation programs including events venues and services, direct mail providers, designers & copywriters 
  • Work closely with the EMEA Demand Centre, xDR functions and the Solutions Marketing Director to ensure that all newly developed messages, assets and creatives are on brand, on message and approved by the legal team
  • Actively pursue opportunities for Customer Endorsement with the Customer Reference
  • Proactively engage with Focus Partners aligned with the Commercial strategy to create through partner demand plans that support the goal of generating incremental revenue

 

Technology Skills Required

  • Sales force automation systems (Good working knowledge of campaign management in SalesForce.com)
  • Marketing automation platforms (Theoretical understanding of Marketo needed)
  • Social media platforms and monitoring tools
  • Sales tools (e.g. Theoretical knowledge of account planning, playbooks, ROI/TCO tools)
  • Content management tools (G Suite, Box)
  • Business intelligence (Working knowledge of Tableau)

 

Organisation Interlock

  • Sales account & channel managers
  • EMEA Solutions marketing
  • EMEA PR
  • EMEA Demand Centre
  • EMEA Partner Marketing
  • Field marketing
  • Marketing operations

 

Background & Experience Required

  • Three to Five years of previous marketing experience, ideally in a Technology company with a strong BtoB focus (within the Cybersecurity Ecosystem a plus)
  • Proven experience working successfully with sales teams and partners
  • Very good understanding of key industries and market segments
  • Demand type and how it alters marketing and selling (i.e. Enterprise vs Commercial)
  • Goal and task prioritization

 

Profile Required

  • An individual that is achievement/goal-oriented
  • Someone collaborative, who can empathise with sales and seek feedback and direction (an active listener)
  • A self-starter who is resourceful, analytical and who can find creative solutions to problems
  • An individual who is customer-focused and has strong oral and written communication skills
  • A multi-tasking and persistent individual who is willing to work in a fast-paced environment
  • A project manager who can work with direction
  • Someone who is willing and able to travel regularly across the region

Success Metrics

  • Stakeholder satisfaction with individual’s output
  • Sourced and Influenced pipeline; ROI of all programs
  • Database growth/accuracy of contacts 
  • Customer engagement
  • Sales utilisation of marketing programs and subsequent feedback
  • Demand waterfall conversion metrics

Okta is an Equal Opportunity Employer.

Okta is rethinking the traditional work environment, providing our employees with the flexibility to be their most creative and successful versions of themselves, no matter where they are located.  We enable a flexible approach to work, meaning for roles where it makes sense, you can work from the office, or from home, regardless of where you live.  Okta invests in the best technologies and provides flexible benefits and collaborative work environments/experiences, empowering employees to work productively in a setting that best and uniquely suits their needs.  Find your place at Okta https://www.okta.com/company/careers/. 

By submitting an application, you agree to the retention of your personal data for consideration for a future position at Okta.  More details about Okta’s privacy practices can be found at: https://www.okta.com/privacy-policy.

 

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