Looking for Okta Logos?

You can find all the media assets you need as part of our press room.

Download Media Assets

Senior Manager, Lifecycle Marketing

Team/Role Description: Okta’s Lifecycle and Database Marketing team plays a critical role in accelerating Okta’s growth via strategic buyer journey design; targeted persona segmentation, acquisition, and activation; and prospect and customer nurtures. The LCM/DBM team sits underneath the Demand Generation umbrella and is responsible for the end-to-end planning and execution of how we acquire, activate, nurture, guide, and cultivate real-world humans through their journey with Okta and our Identity Platform. Ultimately, our focus is on maximizing investments throughout the full buying journey to fuel Okta’s global growth.

As Senior Manager for Lifecycle Marketing, you will be responsible for planning and executing successful awakening and activation strategies for the very tip-top of our marketing and sales funnel in close collaboration with functional leaders from marketing, to sales development, product marketing, digital marketing, and beyond! In this capacity, you will define our cold activation strategy for digital, physical, and third-party channels and set milestone targets for activation of our cold/incubated leads around the world where we do business. You will develop and execute sales and marketing outreach campaigns in close coordination with our global sales development teams. The LCM/DBM team is a strategic priority for Okta and was formed only two years ago—this is your chance to get in early and help shape the future of our lifecycle marketing organization!

The ideal candidate will have prior experience as an integrated campaigns or lifecycle marketer who has worked in close collaboration with a sales (account executive +) or sales development (xDR team +) team to activate or warm contacts to prepare them for sales and marketing outreach. They will be familiar with digital advertising strategies to target cold prospects, message curation for top-of-funnel conversion, and be able to own multiple cross-functional relationships (this role is cross-functional by nature), create program/project plans, track and mitigate risks, and be proactive in communicating out-and-up against our goals for the year. The ideal candidate will join a highly performant team and the bar will be set quite high for quality of work, quality of fun, and quality of willingness to take risks!


  • Define the stages of the cold funnel for accounts and contacts at Okta and map our current go-to-market motions to these stages, gauge their effectiveness, and propose changes and/or build new motions that activate and warm our cold database!
  • Execute on our lifecycle marketing strategy by designing journeys and facilitating program execution and successful hand-off between your programs to the sales or marketing organization
  • Leverage known, and to-be-known, engagement capabilities to reach our audience and create experiences that engage our buyers, champions, and influencers
  • Cultivate relationships across sales, sales development, and product marketing to help drive our cold activation programs for high-value targets and personas
  • Collaborate with our prospect and customer campaign teams—alongside marketing operations—to curate existing assets that align to our new buyer journeys at the top of the funnel and examine closely our persona and segmentation performance to constantly tweak the programs as needed for optimal performance
  • Closely monitor your programs and boundary programs to ensure that we are all one-team marching towards a better future and be ready to pivot when needed
  • Be ready to examine your work carefully with data and be ready to support your decisions when the data and anecdotes differ (or when they are similar!)
  • Ensure compliance with legal outreach frameworks globally (CCPA, GDRP, ACMA to name a few) and advise senior country leadership on outreach strategies around the globe.


  • Prior experience building successful multi-channel and integrated enterprise campaigns
  • Prior experiences working with sales, sales development, or sales automation to craft localized messaging required
  • 6+ years of overall industry experience; 4+ years of closely related experience
  • Bachelor’s degree; advanced degree in a business, marketing or technical field preferred
  • Strong leadership skills and executive presence to manage multiple stakeholders and programs at all levels of the organization
  • Advanced proficiency with Excel, advanced marketing and reporting tools, and data sets
  • Strong Salesforce administration skills in specialized campaign management, campaign member uploads, campaign scoring, and lead scoring models
  • Strong data and analytical skills — using and interpreting data and analytics to quantify and improve marketing results
  • Strong project management skills with an ability to create, execute, and adjust plans as needed
  • A desire to have fun, work hard, and drive results for yourself and others

Okta is an Equal Opportunity Employer. 


Apply now

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at this company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

The foundation for secure connections between people and technology

Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 6,500 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. Over 7,950 organizations, including 20th Century Fox, JetBlue, Nordstrom, Slack, Teach for America and Twilio, trust Okta to help protect the identities of their workforces and customers.

Follow Okta icon LinkedIn

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy.



Upload Resume/CV (PDF must be less than 8 MB )

Cover Letter

Upload Cover Letter (PDF must be less than 8 MB )
U.S. Equal Opportunity Employment Information

Completion is voluntary Read moreRead more