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Senior Partner Marketing Manager

Position Description: We are looking for a Sr. Partner Marketing Manager for a fast-growing technology company. This role will develop integrated marketing programs in collaboration with business development and alliances teams and other marketing teams (field, product, corporate, pr). They will be able to own and execute our partner content marketing as well as build and nurture our strategic partner marketing relationships both internally and externally. They will create “programs in a box” and work with the Field Marketing organization to execute. 

Job Duties and Responsibilities:

  • Partner Marketing Programs – Develop end-to-end integrated marketing programs and ‘programs-in-a-box” in collaboration with business development, ISV and Channel teams and other Marketing teams (Field Marketing, Product Marketing, etc.), including 3rd party events and conferences, Okta+partner-hosted on and offline events, email, direct marketing and other activities.
  • Strategic Partner Initiatives – Collaborate with strategic partners on the creation of joint offers and drive the internal and external go-to-market strategy with the use of joint marketing funds. Work with the Field Marketing organization to execute.
  • Partner Relations – Work with the BD & alliances and sales teams to build/grow relationships with strategic partner marketing teams to ensure they see a successful business opportunity with Okta
  • Content Marketing – Project Manage joint messaging to be included in solution briefs, sales slide presentations, business and technical white papers, web and social content, and enablement (for both internal and channel use)
  • Strategy and Insights – Review market, company data, and partner strategies to define program opportunities, audiences, and priorities. Work with marketing operations to analyze and report on program performance.
  • Own MDF program creation & management and execution
  • Serve as the BD team’s main point of contact within marketing. Send weekly marketing updates to BD org.

About You:

You have a strong mix of core marketing experience, are outcomes orientated, and excellent problem-solving skills. You work well with all different types of people; brainstorming, debating, mentoring - and learning. You are able to enable and motivate a team, have a good sense of humor, and have a balance of player and coaching skills.

Minimum REQUIRED Knowledge, Skills, and Abilities:

  • 8+ years experience with B2B software partner marketing execution.
  • Technology experience a plus.
  • Deep understanding of demand, inbound and database marketing standard methodologies.
  • Very strong written and communications skills. Must be able to communicate the value proposition of the company, able to create original content and edit existing content.
  • Track record of campaign ownership and consistent success with a high return on investment.
  • Excellent communication skills and ability to collaborate with sales, product marketing, cross-functional marketing teams and partners.
  • Deep understanding of the partner eco-system.
  • Highly self-motivated and organized.
  • Excellent writing and presentation skills.
  • Demonstrated ability to work in a fast-paced work environment.
  • Quantitative skills to make data-driven decisions and reporting.
  • com, Marketo.com and demand gen technology experience.
  • B.A. or B.S., MBA a plus but not required.

Okta is an Equal Opportunity Employer.


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