Position Description: The Sr. Regional Marketing Manager is responsible for executing strategic programs with cross-functional teams to create demand within the Central Region. Managing a team of three Regional Marketing Managers and Associates, you will work closely with Territory Sales Directors to support revenue growth and drive the regional marketing strategy through developing, innovating, and implementing effective, integrated marketing campaigns that will drive sales pipeline to support the West Regions business growth goals .
You will serve as one of the primary liaisons between the Sales Development team, the Field Sales team and Go-to-Market teams. This role, reporting to the Director, AMER Regional Marketing, will generate awareness and create demand using a variety of marketing vehicles and tactics including, but not limited to, account-targeted programs, regional and national tradeshows, conferences and professional associations, targeted field events, demand campaigns and assets, direct mail, call campaigns, and webinars. Their primary objective is to move accounts through the sales pipeline and accelerate the sales cycle for prospects and customers through the execution of marketing programs, as well as to ensure thorough coverage and penetration of the total addressable market leveraging various marketing distribution channels.
Job Duties and Responsibilities:
- Primary liaison between Americas Field Sales in the West, broader Go-to-Market (GTM) and Product Marketing teams
- Manage and lead the team of regional marketers in the region
- Manage Reseller partners in region and drive marketing plans and programs through those partners
- Client-Service Experience/Mentality
- Communicate feedback from the Field back into the GTM and Product Marketing teams to ensure the Field has the tools and messaging they need to sell effectively
- Create a 6-month rolling plan for the regional sales teams
- Plan, create and execute all marketing activities for the regions and report results
- Communicate marketing initiatives, ongoing campaigns, website tools, customer success stories, upcoming events, etc. to the regional sales team
- Align with sales leadership to measure accounts engaged as a proportion of total addressable market and apply varied programs to increase marketing engagement across the region
- Share best practices across the regions
- Assess challenges of the Field and create solutions to address those challenges
- Ability to identify effective marketing tools for Sales success
- Collaborate with the broader Partner Team (Channel & ISV) to support local partner programs
- Travel up to 30%
Minimum REQUIRED Knowledge, Skills and Abilities:
- Minimum of 10 years Field Marketing/Sales Support/Management experience
- Work out of the Chicago Okta office
- Experience with complex B2B enterprise sales cycles and demonstrating marketing's impact on the business through business models, dashboards, and data
- Oversee from inception to completion campaign plans including audience target identification, campaign project plans/deliverables/owners, budgeting, and post-campaign reporting/measurement
- Experience working with teams and programs leveraging the Sirius Decisions Demand Funnel and Campaign Framework
- Account Based Marketing and Named account marketing experience a plus
- Initiative, a sense of urgency, ability to multi-task, and a "can do" attitude
- Strong analytical skills and a passion for enabling Sales Teams
- Exposure to and familiarity with a wide variety of marketing systems across multiple marketing disciplines (marketing automation, analytics, etc.)
- Strong working knowledge of Salesforce and Tableau
- Knowledge of industry trends related to demand generation, buying intent and multi-channel marketing
- Enthusiasm for challenges and strong work ethic
- Budget Management Skills
- Strong Verbal and Written Communication Skills
- Bachelor’s degree in Marketing, or equivalent area of study
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