Okta is the foundation for secure connections between people and technology. By harnessing the power of the cloud, Okta allows people to access applications on any device at any time, while still enforcing strong security policies. It integrates directly with an organization’s existing directories and identity systems, as well as 5,000+ applications.
More than 3,000 customers, including Adobe, Allergan, Chiquita, LinkedIn, MGM Resorts International and Western Union, trust Okta to help their organizations work faster, boost revenue and stay secure.
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About Product Marketing
As we scale Okta globally and expand to multiple products and new buyers, the product marketing team plays a critical and strategic role in both defining and driving growth. The core mission of product marketing at Okta revolves around sizing market opportunities, understanding buyers and how to effectively communicate value, mapping the competitive landscape, packaging and pricing the Okta service to best capture value and drive growth, prioritizing go to market investments, and enabling a global sales organization that spans multiple customer segments and buyers.
The product marketing team sits within the larger Products organization at Okta which includes product management, product marketing, technical marketing, user experience and platform evangelism. This provides for a very well rounded, rich product marketing experience that is closely connected to customers, product and the field.
The product marketing team provides business leadership across our key product areas defining KPIs, assessing performance, identifying areas for additional investment, and driving a coordinated go to market strategy across the broader Okta organization.
To support those go to market strategies product marketing is responsible for some core deliverables that include pricing and packaging, competitive analysis, sales enablement, messaging and positioning, and business value quantification. Product marketing also leads the charge in understanding and articulating the key use cases for the Okta service across products and buyers and has oriented enablement materials and training around those use cases to drive repeatable selling globally.
Potential Projects and Responsibilities:
- Analyze the competitive landscape and create internal and external-facing content collateral
- Develop Go To Market partnerships with various companies and products
- Package and improve sales enablement materials
- Currently enrolled in a top-tier business school and actively pursuing an MBA
- Undergraduate degree in technical field from a leading school
- 1-3 years of work experience in product management, management consulting, software engineering or other technical field
- Strong written and verbal communication and presentation skills
- Strong analytical and problem-solving abilities
Okta is an Equal Opportunity Employer.
The foundation for secure connections between people and technology
Okta is the leading provider of identity for the enterprise. The Okta Identity Cloud connects and protects employees of many of the world's largest enterprises. It also securely connects enterprises to their partners, suppliers and customers. With deep integrations to over 5,000 apps, the Okta Identity Cloud enables simple and secure access from any device. Thousands of customers, including Experian, 20th Century Fox, LinkedIn, Flex, News Corp, Dish Networks and Adobe trust Okta to work faster, boost revenue and stay secure. Okta helps customers fulfill their missions faster by making it safe and easy to use the technologies they need to do their most significant work