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VP Marketing, EMEA


Okta is looking for a results-oriented and strategic Vice President, EMEA Marketing who loves driving revenue and digging into new Go-To-Market challenges.  You will lead the team of marketing and sales/business development professionals and lead the creation of the plan of programs / campaigns targeting all segments in the key geographies to fuel our EMEA expansion.

You are a seasoned growth marketer who thrives in a dynamic environment and moves quickly to build structure and process. You will be comfortable collaborating across the entire EMEA leadership team, leading the development of a comprehensive marketing plan, leading a team of 30+, and liaising with all global roles who reside at our corporate offices in San Francisco. 


  • Create and own the EMEA marketing strategy targeting the world’s largest accounts to small/medium business, aligning closely with key stakeholders (in sales, alliances, and marketing)
  • Lead a high-performing team to execute impactful target account marketing programs that drive results
  • Collaborate with the Global Demand Generation and Product Marketing teams to build demand generation programs that reflect local and vertical requirements
  • Shape the Message: Partner with sales and product marketing to convert insights, messaging and assets campaigns and content that speak directly to the EMEA audience
  • Deep Business / Sales Development knowledge to maximise total pipeline and monetise the marketing investment in EMEA
  • Target Account Marketing: Manage strategic approaches to market at the account level with a keen understanding of leveraging account plans and ABM analytics for marketing success
  • Collaborate with Partner teams to define the unique needs of the all EMEA geographies and build strategic plans to amplify campaigns through SIs, Resellers and Technology Partners
  • Ability to discover and develop integrated marketing approaches, programs and channels that deliver disruptive growth, even if they’re not yet in the playbook
  • Execute with Trust: Analyse campaign results and optimise programs to increase lead volume and quality and the effectiveness of marketing spend
  • Own reporting back to the organisation, to share results and market insights to internal partners


  • Demonstrated experience and success in B2B EMEA marketing with knowledge of the broader GTM team
  • Strong leadership qualities, and demonstrated success of leading a high performing team 
  • Deep understanding of demand, inbound and account based/target account marketing strategies
  • Track record of campaign ownership and consistent success with a high return on investment
  • On-premise Identity Experience a plus
  • Adept at collaborating with sales, product marketing and cross functional marketing teams
  • Highly self-motivated and organised
  • Excellent writing and presentation skills
  • Quantitative skills to make data-driven decisions and reporting
  • College degree or equal experience

Okta is an Equal Opportunity Employer


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