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VP Marketing, EMEA

JOB PURPOSE:

Okta is looking for a results-oriented and strategic Vice President, EMEA Marketing who loves driving revenue and digging into new Go-To-Market challenges.  You will lead the team of marketing and sales/business development professionals and lead the creation of the plan of programs / campaigns targeting all segments in the key geographies to fuel our EMEA expansion.

You are a seasoned growth marketer who thrives in a dynamic environment and moves quickly to build structure and process. You will be comfortable collaborating across the entire EMEA leadership team, leading the development of a comprehensive marketing plan, leading a team of 30+, and liaising with all global roles who reside at our corporate offices in San Francisco. 

DUTIES AND RESPONSIBILITIES:  

  • Create and own the EMEA marketing strategy targeting the world’s largest accounts to small/medium business, aligning closely with key stakeholders (in sales, alliances, and marketing)
  • Lead a high-performing team to execute impactful target account marketing programs that drive results
  • Collaborate with the Global Demand Generation and Product Marketing teams to build demand generation programs that reflect local and vertical requirements
  • Shape the Message: Partner with sales and product marketing to convert insights, messaging and assets campaigns and content that speak directly to the EMEA audience
  • Deep Business / Sales Development knowledge to maximise total pipeline and monetise the marketing investment in EMEA
  • Target Account Marketing: Manage strategic approaches to market at the account level with a keen understanding of leveraging account plans and ABM analytics for marketing success
  • Collaborate with Partner teams to define the unique needs of the all EMEA geographies and build strategic plans to amplify campaigns through SIs, Resellers and Technology Partners
  • Ability to discover and develop integrated marketing approaches, programs and channels that deliver disruptive growth, even if they’re not yet in the playbook
  • Execute with Trust: Analyse campaign results and optimise programs to increase lead volume and quality and the effectiveness of marketing spend
  • Own reporting back to the organisation, to share results and market insights to internal partners

QUALIFICATIONS:

  • Demonstrated experience and success in B2B EMEA marketing with knowledge of the broader GTM team
  • Strong leadership qualities, and demonstrated success of leading a high performing team 
  • Deep understanding of demand, inbound and account based/target account marketing strategies
  • Track record of campaign ownership and consistent success with a high return on investment
  • On-premise Identity Experience a plus
  • Adept at collaborating with sales, product marketing and cross functional marketing teams
  • Highly self-motivated and organised
  • Excellent writing and presentation skills
  • Quantitative skills to make data-driven decisions and reporting
  • College degree or equal experience

Okta is an Equal Opportunity Employer

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Okta is the leading provider of identity for the enterprise. The Okta Identity Cloud connects and protects employees of many of the world's largest enterprises. It also securely connects enterprises to their partners, suppliers and customers. With deep integrations to over 5,000 apps, the Okta Identity Cloud enables simple and secure access from any device. Thousands of customers, including Experian, 20th Century Fox, LinkedIn, Flex, News Corp, Dish Networks and Adobe trust Okta to work faster, boost revenue and stay secure. Okta helps customers fulfill their missions faster by making it safe and easy to use the technologies they need to do their most significant work

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