Senior Product Marketing Manager, ISV Ecosystem Growth

San Francisco, CA

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Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth. 

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. 

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Senior Product Marketing Manager, ISV Ecosystem Growth


Okta, the leading identity and access management platform, is seeking a Senior Product Marketing Manager to play a pivotal role in building Okta’s strategy to connect SaaS builders and SaaS consumers within a secure, interoperable app ecosystem.

As the PMM for ISV Ecosystem and Growth, you will be responsible for helping drive strategic initiatives that create demand for partnerships with Independent Software Vendors (ISV) – from emerging startups, to mid-market, and larger vendors. You will also deliver thought leadership to amplify demand for the customer benefits enabled by Okta's integrations. Your mission will be to craft differentiated messaging for this two-sided market, influence industry analysts' view of Identity requirements for software vendors, and lead the launch of related product offerings.


  • Drive campaigns to create demand for ISV partnerships, including driving ISV awareness of Okta's value propositions through ISV-focused events and other marketing activities.
  • Deliver thought leadership to amplify end customer demand for IT and security outcomes enabled by Okta integrations, and capitalize on this interest by running initiatives for Product Led Growth (PLG)
  • Enhance Okta's catalog of partners to help ISVs showcase the differentiation enabled through their partnership with Okta. Develop incentive strategies for these partners. 
  • Help define go-to-market strategy for ISVs, including establishing and maintaining a single ISV landing page, and crafting messaging for a new Okta ISV program.
  • Drive content development for ISVs to build and maintain an ISV journey map, and execute ISV program campaigns to encourage participation.
  • Align with key executive stakeholders to track and showcase key metrics around the ISV program.
  • Drive tier 1 and 2 launches for products that support the SaaS builder and SaaS buyer

Qualifications include

  • 6+ years experience as a product marketer in cybersecurity or identity management
  • Experience driving large scale, company-impacting launches 
  • Experience writing (or leading) ISV-focused thought leadership and customer-facing content
  • Ability to manage senior stakeholders with differing priorities
  • High sense of urgency 
  • A background in B2B SaaS, and an understanding of the needs of ISVs


Below is the annual On Target Compensation (OTE) range for candidates located in California, Colorado, New York and Washington. Your actual OTE, which is inclusive of base salary and incentive compensation, will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable) and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit:

The annual OTE range for this position for candidates located in California, Colorado, New York, and Washington is between:$121,000$202,000 USD The OTE range for this position for candidates located in the San Francisco Bay area is between:$150,000$226,000 USD

What you can look forward to as an Full-Time Okta employee!

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today!

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application or interview process, please use this Form to request an accommodation.

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