When does investing in security give you more than security? Answer: When it is CIAM, or customer identity and access management.
A modern take on traditional IAM, CIAM goes beyond securing organisations’ customer interactions to give firms the ability to see and understand customer behaviour. This lays the foundation for e-commerce and loyalty programs, and gives companies valuable opportunities to conduct targeted marketing to their diverse customer base.
Hear Richard Marr, Okta’s Head of CIAM in Asia Pacific, give a round-up of modern digital experiences in APAC, and how technology can enable them. How can enterprises move further with those technologies to set up a Zero Trust Framework?