Enabling the largest cinema loyalty program in Latin America with Okta
As a part of a recent digital transformation, Cinepolis, one of the largest cinema chains in the world, recently launched a loyalty program for its Latin American customers. The goal was to drive engagement with a seamless experience for moviegoers across physical and digital channels. In this session, learn how Cinepolis leveraged the Customer Identity Cloud to: drive a 200% increase in net new loyal customers, personalize experiences that led to a 30% increase in average ticket revenue per customer, and reduce implementation effort across all their regions by 80%.
Speaker
Luis Armando Herrera Godinez, Director of UX, Cinepolis