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Businesses at Work 2023

Using anonymised data from over 17,000 global customers and the Okta Integration Network, Okta has identified key insights to help you stay ahead of global app and business trends.

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Despite the turbulent backdrop, the data tells a surprising story of growth this year. We found that organisations are prioritising security, increasing efficiency, and helping employees stay on top of their mental and physical health. Travel is also well and truly back on the map.

Here’s a deeper look.

Fastest growing apps by number of customers

Diversity is the name of the game

This year’s fastest growing list globally features a diverse pool of apps, ranging from tools for collaboration, communication, corporate travel, and HR, to a cloud platform, a developer tool, and a security tool. In fact, the big winner this year is Kandji, an Apple mobile device management tool, with 172% YoY growth by number of customers.

"It's critical for organisations to double down on workforce efficiency, invest in security, and innovate their customer-facing initiatives to thrive in todays' business environment. And as our latest Businesses at Work report shows, many companies are embracing uncertainty to do just that"

Todd Mckinnon, CEO and Co-Founder, Okta

Get the full picture now

Access insights from over 17,000 global customers and the Okta Integration Network.

Download the report

Secure access wherever
employees work

Whilst security remains a global concern, we see the strongest growth for this sector in the Asia Pacific. 

46% YoY

customer growth for security keys/biometrics

211% YoY

unique user growth for security keys/biometrics

Most popular security categories

Companies are stepping up to higher-assurance factors in their multifactor authentication deployments: Low-assurance security questions are experiencing the slowest growth across the board (3% YoY by number of customers), while high-assurance security keys/biometrics (including WebAuthentication) are growing more quickly: 46% YoY growth by number of customers, and a chart-topping 211% by unique users.


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