Customer Identity Cloud

Customer Identity & Access Management (CIAM)

Innovate without Compromise. There’s no need for tradeoffs between innovation and security.

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Built to get more from your Consumer and SaaS Applications

The Okta Customer Identity Cloud is built to tackle both Consumer and SaaS Apps across every industry. So you can solve complex identity challenges, win customers, scale without friction, and focus on innovation.

Consumer Apps

Get a better understanding of your customers, without added friction or security risk.

From Passwordless to Adaptive MFA, simplify sign-ups and drive customer acquisition and retention.

Why Customer Identity?
SaaS Apps

Accelerate business growth with a B2B identity platform built for SaaS applications.

Make your application enterprise-ready with out-of-the-box features like enterprise federation, Attack Protection, and built-in multi-tenancy.

Unlock B2B SaaS growth

Customer Identity is so much more than just the login box

With a customer identity solution you can empower your engineering teams to be agile and efficient, and focus their valuable time on high-value efforts that differentiate and drive your business forward. 

Improve UX and conversion

Build customer loyalty with personalised experiences.

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Modernise Infrastructure

Retire legacy identity + scale app development.

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Build highly scalable apps

Delight customers with secure experiences.

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Secure access to APIs

Create, apply + adapt API authorisation policies.

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Protect against account takeover

Thwart fraudsters with secure customer logins.

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Integrate Apps

Create a seamless experience across apps + portals.

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Maximise the impact of your developers and engineers

Allow talented (and increasingly expensive) developers, identity engineers, and security and IT professionals to focus on tasks that matter rather than spending their valuable time on highly specialised, time-consuming projects that are not directly related to the company's core business.

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Maximise the impact of your developers and engineers
Accelerate revenue and business outcomes

Accelerate revenue and business outcomes

Empower product, digital and marketing teams to delight customers, better understand their preferences, and, ultimately, increase revenue by providing user insights and enabling elegant and trustworthy omni-channel experiences for your consumers, customers, partners, suppliers, constituents, and other external users.

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Reduce security and compliance risks

Help security, compliance, IT, and engineering teams reduce risks by offloading some of their tasks and concerns to a cloud service that was built with complex security, compliance, and performance needs in mind. This is also commonly known as the shared responsibility model.

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Reduce security and compliance risks
Ready to see for yourself?

There’s no need to compromise between innovation and security.

You’re safe to innovate at scale while keeping your business and customers safe.
Protect revenue and prevent data loss, as well as improve security posture of products and apps, with features such as Adaptive MFA, Breached Password Detection, and Bot Detection.

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Customer Identity does more for everyone

Streamline IT operations and mitigate the pain of manual processes with Okta’s products and technology. 
 

Universal Login

With or without code, you can secure a seamless journey of digital access for users.

Passwordless

Passwordless authentication enables a secure and frictionless experience for everyone.

Actions & Extensibility

Visually drag and drop Actions to build custom identity flows that address your unique requirements.

Attack Protection

Protect against a range of attacks with features such as Bot Detection, Breached Password Detection, and Suspicious IP Throttling.

Organisations

Customise authentication and authorisation workflows for your B2B customers at scale.

Adaptive Multi-Factor Authentication (MFA)

Provide intelligent access that adapts to your customers’ login behaviours.

Enterprise Connections

Enable Enterprise Federation using pre-built integrations with commonly used Enterprise Identity Systems.

We realised it was best for us to invest in value-added activities for Coles and our customers, not creating identity systems or identity platforms.

Assaf Warshitzky

Platform Engineering Group Manager, Coles

Innovate without compromise

Stay up to date with the latest resources on identity solutions to meet your business needs.

Analyst Research
Forrester NowTech Report for CIAM Q1 2022

Forrester’s Overview Of 21 CIAM Providers.

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White paper
The Role of Customer Identity Management in a Digital-First World

Learn more on the dynamics of managing customer identity and access in a digital world.

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White paper
The Business Value of Okta Customer Identity and Access Management (CIAM)

This IDC Business Value analysis examines the experiences of seven companies using Okta CIAM. 

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Blog
The Business Value of Customer Identity: IDC Survey

Here are some data-backed ways CIAM boosts security, developer agility, and user experience to help orgs become leaner, more productive, and more profitable.

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Blog
Take it From a Global Marketing Leader: Identity Matters

In order to build brand loyalty, you want user digital experience to be as frictionless as possible. So how can you optimise your customer identity experience?

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Blog
Winning Strategies for the Modern CMO

How can organisations delight customers, remove friction, and create loyalty that lasts, while respecting their users’ privacy, preferences, and time?

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Explore all that Customer Identity Cloud can do.

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