The Connective Tissue: How APIs Drive Business Growth

Most of the pivotal developments in human history have facilitated better connection. From written language to the Gutenberg printing press, whenever we improve our communication, society as a whole leaps forward.

In the digital era, the internet revolutionised our lives by enabling instant global communication. This paved the way for what could be (and we may be a bit biased here) the most exciting development yet: online services and the application programming interface (aka, APIs).