Technology simplifies things. Think about your smartphone. With a few taps of its screen, you can eliminate the drudgery of everyday life, like cooking and cleaning. It provides instant access to information you need, like commute times and stock prices. Identity is another example of a modern approach. Today, strategies around your customer identity approach and the latest CIAM (Customer Identity Access Management) tools are all about efficiency. Like your smartphone, they give you the data you need to make informed decisions, and the tools to quickly solve difficult problems. If CIAM is a smartphone, then a legacy home-built identity solution is an old "brick" phone from the late 1990s. Sure, it takes calls and sends texts. But it won't help you work smarter and faster. If you're familiar with the benefits of CIAM, you understand this well. But if your modern identity journey is yet to start, you're probably.
