It takes time to get your small- or medium-size business (SMB) running and establish a strong market presence. Every second counts in delivering tangible results that propel business growth: 93% of SMB owners calculate a potential run-rate of less than 18 months upon launch (Small Biz Trends). If you get to a Series B or C round of funding, you’ll probably work for 15–20 months before bringing in new capital (Forbes). SMBs are as affected as anyone by the need to perform well under economic uncertainty: One in five SMBs anticipates growth to slow rather than accelerate, amidst inflation, trouble finding qualified workers, and cuts to spending (McKinsey). Speed matters Speed matters, so what impacts speed? Maximising efficiency directly impacts time to market. Embracing Software as a Service (SaaS) solutions can free up that valuable time, letting your lean team focus on innovation. Consider.
