Today, companies face a challenging world. Big breaches are constantly in the news, but many executives are underinformed about the realities of cybersecurity. Meanwhile, IT admins are overwhelmed with tasks such as conducting password resets. There are solutions for this situation—identity software among them—but effectively explaining their value during the hectic business day can be easier said than done. The opportunity, then, may not be so much a tech issue but rather a human-oriented solution, one of communication. How can you best persuade your team that identity solution is worth the investment? Consider three specific techniques: addressing the listener's needs, telling success stories, and emphasising the positive. Address the listener's needs All too often, individuals with a tech background can over-emphasise the technical details of the solution they're trying to promote. But executives are likely more concerned about the budget than with the generation of organisation-specific X.509 certificates.
