Ed Sawma

Senior Director of Product Marketing

Ed Sawma is Senior Director of Product Marketing for Okta Customer Identity, Okta’s product line for B2B and B2C apps and consumer IAM (CIAM). Ed previously led product marketing for Okta Workforce Identity. After starting his career in IT consulting, with a focus on system integration and security, Ed led product marketing globally for mobile consumer applications at Motorola. Prior to Okta, he worked on Microsoft’s IPTV platform. Ed has a BS in Electrical Engineering and an MBA, both from Northwestern University.

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Navigating Privacy and Consent Laws: How Okta's CIAM Can Support You

Beginning on May 25, 2018, the General Data Protection Regulation (GDPR) became officially enforceable. This new regulation is now top of mind for any organisation storing and processing EU citizen data. Consumer-facing apps and sites are of particular sensitivity. The challenge is that while the GDPR provides guidelines for compliance, it is not…

Decoding Customer IAM (CIAM) vs. IAM

The world of Identity and Access Management (IAM) is rarely controversial. But today, there is a battle brewing in how we - as an industry - talk about customer-facing use cases for IAM. Many are starting to refer to this as Customer IAM or Consumer IAM, both abbreviated as CIAM. CIAM does have some unique requirements. But that does not mean that…

How to Communicate the Value of Identity Management Solutions to Key Stakeholders

Today, companies face a challenging world. Big breaches are constantly in the news, but many executives are underinformed about the realities of cybersecurity. Meanwhile, IT admins are overwhelmed with tasks such as conducting password resets. There are solutions for this situation—identity software among them—but effectively explaining their…

5 Thoughts on How Identity Management Can Accelerate Digital Transformation

Enterprises are increasingly turning to digital transformation to make employees more productive and deliver new experiences to customers, however applying legacy technology for these use cases often takes too long. According to our most recent research with IDG, this balancing act can be difficult to scale. In the study, we asked IT leaders to…

Office 365 Deployment Today, Diverse Cloud Future Tomorrow

We've written before about Office 365's popularity as a result of Microsoft's pursuit of the enterprise and massive push to the cloud. But Office 365 isn't the only app winning this game. Many cloud apps — from Box and Workday to relative newcomers Slack, Envoy and Zapier — are collectively taking the enterprise by storm. According to our data,…

How to Get Strong Office 365 User Adoption From the Start

Microsoft is cranking with Office 365. It is the most commonly used application within Okta and the second most commonly deployed in our network of 4,000+. No matter if you’re a small business, large enterprise, or somewhere in between, organisations are choosing Office 365 for email, collaboration, calendaring and more. Once that decision is made…

Office 365 Adoption Goes Through the Roof

We’ve noticed something quite extraordinary happening on the Okta Application Network over the last few months: Microsoft Office 365 is quickly working its way to #1 – meaning the most commonly deployed application in our network of 4,000+. It’s also already the most used application (measured by raw number of authentications) across our 2,000+…