Discover the value that Okta delivers to retailers
Build loyalty with existing customers and win new ones with the power of Okta. Get a hassle-free login experience and your own customized look, all while maintaining the security of their data.
Okta loves getting in your business
Okta enables a seamless user experience so retail companies can drive customer loyalty and increase revenue. It’s service with a smile.
Track record of success
See how Okta helps the retail industry.
increase in customer sign-in for Crate & Barrel during checkout vs. using guest checkout
increase in customer loyalty and satisfaction
hours of employee productivity time saved each month for Reform by reducing MFA prompts
The world’s largest retail organizations trust Okta.
Okta delivers modern Identity solutions
Create streamlined access for your customers so you can focus on driving revenue.
Today’s shoppers have too many accounts to remember. If they forget a password, you might lose the sale. But thanks to our frictionless login, shopping and checkout are a breeze.
Brand building isn’t just about logos. It’s about owning the relationship with customers – especially with cookies going away – and giving them the best experience. With Okta, you’ll get a seamless Customer Identity solution across all your channels.
Today, people are shopping 24/7, and Okta has 99.99% guaranteed availability, so you can stay up and running during late-night shopping sprees and the busy season.
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Easy login
Today’s shoppers have too many accounts to remember. If they forget a password, you might lose the sale. But thanks to our frictionless login, shopping and checkout are a breeze.
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Loyalty
Brand building isn’t just about logos. It’s about owning the relationship with customers – especially with cookies going away – and giving them the best experience. With Okta, you’ll get a seamless Customer Identity solution across all your channels.
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Always on
Today, people are shopping 24/7, and Okta has 99.99% guaranteed availability, so you can stay up and running during late-night shopping sprees and the busy season.
Solutions by industry
- Ecommerce
- Omnichannel
- Food and beverage
- Consumer packaged goods
Okta can transform any brand into a vibrant, modern digital retail business.
See how Okta rebuilt an e-commerce giant from the ground-up.
Okta can help transform online shopping experiences for retailers and their millions of customers.
See how Okta enabled secure, personalized journeys for each individual customer.
Okta simplifies processes by establishing Identity and access management so employees can focus on customers.
See how Okta Integrated its access and Identity solution for a global sandwich chain.
Okta helps integrate consumer brands into a single centralized Identity platform and maximize M&A efforts to promote brand growth.
See how Okta’s helped elevate Mars’ many diverse brands from candy to pet food.
Implement Identity with Okta’s products for retail
Create delight for your customers, employees, and vendors by providing a seamless and secure experience.
- Bot Detection
- Passkeys
- Adaptive Multi-Factor Authentication
- Lifecycle Management
- Progressive Profiling
- Social Login
Bot Detection
See how Okta’s Bot Detection implements machine learning to quickly identify any threat signals and mitigate bot attacks.
Passkeys
Passkeys give you an even easier, faster, and more secure authentication flow. It’s what’s next in the fight against phishing, account takeovers, and other Identity threats.
Adaptive Multi-Factor Authentication
Secure your accounts and apps with a strong multi-factor authentication solution that will keep the right people in and the wrong people out.
Lifecycle Management
Save time, money, and resources without having your IT team having manually onboard or offboard users.
Progressive Profiling
See how Progressive Profiling allows for faster sign-ups and insightful data collection, and builds trust with customers over time.
Social Login
Customers may feel more at ease sharing their data with new and unknown sites and apps via social networking platforms they already trust. Okta can help customers access retail accounts through Facebook, Apple, Google, and more.
"API Access Management secured our API integrations across Albertsons' digital space. It provides a secure mode of communication between our APIs, making them more secure and more scalable."
Roopa Acharya
VP of Software Engineering
Read their storyHelpful resources
ROI Calculator
Estimate your revenue gain
Use this calculator to see how Okta’s Customer Identity Solution can improve customer conversion rates and profitability.
FAQs
Yes, Okta Lifecycle Management is ideal for the retail industry’s seasonal staffing needs. It automates the onboarding and offboarding of temporary workers, ensuring they have immediate access to necessary tools upon hire and that their access is instantly revoked the moment their contract ends, preventing security gaps and reducing IT burden.
Yes, Okta Customer Identity supports dozens of social identity providers, including Google, Apple, and Facebook. This allows customers to register and log in using their existing social accounts, significantly increasing conversion rates by simplifying the onboarding process and reducing the friction of creating new passwords.
Okta provides a unified identity experience across web, mobile, and in-store touchpoints. By using Okta Customer Identity, retailers can offer seamless SSO for loyalty programs and personalized shopping journeys, ensuring that customer data is secure while providing the frictionless experience today's shoppers expect.
Okta for Retail protects brands by identifying and blocking suspicious login activity associated with bot attacks and credential stuffing. By using Attack Protection and ThreatInsight, retailers can stop fraudulent transactions and account takeover (ATO) attempts at the point of login, protecting both corporate revenue and customer trust.
Okta's Secure Partner Access allows retailers to grant external suppliers and vendors limited, secure access to specific portals. By using identity federation, retailers can ensure that third parties have the access they need without managing their credentials locally, maintaining a Zero Trust posture across the entire supply chain.