If there’s one thing we took away from this year’s RSA Conference, it’s that privacy is top of mind for today’s organisations. But how can they abide by the many emerging privacy regulations without creating tedious user experiences? The answer: by adopting secure data handling practices that build user trust—while still providing delightful customer experiences. After all, when consumers understand that you have their best interests at heart, they’ll be more likely to share their personal data, allowing you to provide tailored services that further enhance their experience. In our previous posts in this series, we discussed how companies can build user trust across the customer journey and the role that authentication plays along the way. This post will explore the two core focus areas that are pivotal to building consumer trust through privacy: compliance and user consent. The growing need for compliance Organisations that handle customer data are.
