Identity has become a cornerstone of our digital lives, whether it’s through technology adoption at work, personal app usage at home, or anywhere in between. The fundamental role of identity manifests through nearly every person who connects to the internet, as each app, service, or tool needs to identify exactly who the user is. Reliable access for customers and employees As customers, the hallmark of a great customer identity and access management (CIAM) solution is that it offers you a seamless way to register, log in, and purchase items from organisations like Amazon on any device, while protecting you from bad actors that want to take over your account. As employees, great identity and access management (IAM) enables you to log in to your work apps like O365, Workday, and Zoom with one click from anywhere in the world. Foundational to both experiences is that the IAM solution works every.