Okta + OneTrust
Robust, streamlined consent management tools to satisfy users and stay in compliance with privacy regulations
The Challenge
- The focus on consent management is increasing, and data protection regulations like GDPR and CCPA are raising the pressure for companies to provide mechanisms to let users make their consent preferences clear
- Consumers want the right to opt in or out of a range of marketing or other communications, and the ability to change their preferences at any time
- Enterprises want to build trust and loyalty by respecting user preferences, and to communicate updates to downstream apps so updated preferences are honoured everywhere
- Given today’s complex systems, it can be a challenge for enterprises to build and maintain a process to accomplish this reliably, while also building and maintaining their core business