Stay in compliance with evolving privacy regulations
Industry trends and regulatory guidelines, including General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), are increasing their focus on consumer privacy concerns. Enterprises need to protect and respect customers’ personal data, but today they also need to provide a mechanism for customers to easily provide or revoke consent to enterprise communications. Creating a manual process for doing this, given today’s complex enterprise systems, would be time-consuming and resource-intensive. With Okta and OneTrust working together, you can quickly automate the collection, management, and deployment of consent preferences, giving your customers streamlined, intuitive consent management tools without overly burdening your IT team or users.
Store consents flexibly, and update downstream apps
Consent changes can come from a variety of collection points, including preference centres, phone calls to customer service, and new regulations or legal events that require the enterprise to upgrade consents across a group of customers. The OneTrust Privacy & Marketing User Experience solution stores user consent preferences, and integrates with Okta Universal Directory through webhooks and API calls. This lets your organisation present consent management controls to users directly within their Okta-powered user profile, so they can manage their preferences within the familiar login experience, without the need to log in and out of multiple systems.
When users modify their preferences in either OneTrust or Okta, data can flow automatically between both systems to keep them in sync. OneTrust can also automatically share any updates to relevant connected downstream apps, like Marketo, Salesforce, and Hubspot, so each data subject’s current consent preferences are reflected across all connected apps at all times.
Automate consent management for a smooth customer experience and effortless compliance with evolving consumer privacy rules.
- Help meet the requirements of best practices and privacy regulations by capturing customer consent preferences, updates, and timestamps in an auditable central repository
- Automatically propagate updated consent preferences across all relevant apps in real time
- Empower customers with easy tools to control their consent preferences, reducing reasons to globally unsubscribe