How to Create the Identity Experience Your Customers Want

Today, success in customer identity and access management (CIAM) relies heavily on an excellent customer experience coupled with security that simply works. But it’s not always easy to know which aspects of a CIAM solution customers are looking for. That’s why, in this report, we surveyed over 17,000 global IT and marketing decision-makers and consumers: to give you a great overview of what actual practitioners and consumers are looking for in their CIAM solution.

This report explores:

  • How businesses are not meeting their customers’ expectations and demands through their current CIAM strategies.
  • How consumers are currently using logins, and what they expect from future identity experiences.
  • Why CIAM technologies and processes minimize consumer frustrations.
  • How to pair authentication with the right level of security for exceptional CX.
How to Create the Identity Experience Your Customers Want

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