Today consumer-facing service providers have a stark choice—to offer robust security or an easy user experience. But for many organisations, missing the mark on either of these elements can seriously damage their user engagement and retention rates—and by extension, their bottom line. To address this, we have now made Risk-Based Authentication generally available with the intent of eliminating the need to make the tradeoff between security or usability. Now that Risk-Based Authentication is GA, I’d like to elaborate upon the security vs usability challenges that our customers face, break down how this feature can help, and how to get started with Risk-Based Authentication. Let’s dive in. The challenge: Balancing user experience with security For consumer-facing service providers, user retention is a top priority. Losing users is like losing dollars, and the experience your users face plays a major role in what that retention rate looks like. For many organisations.