No brand can be successful without customer trust. But as organisations handle and store more customer data than ever—data that’s increasingly targeted by cyber criminals—that trust is harder to earn and even harder to keep. In my previous post, I discussed the various stages of the customer journey that are crucial to building and retaining user…

As cyber criminals become more refined in their exploits, customers and their personal information are being increasingly targeted—and that poses a growing threat to organisations. Today, according to the Ponemon Institute, the cost of a data breach is $3.92 million, including non-operational factors like reduced brand engagement and compromised…