Balancing security with usability is a challenge that countless organisations face—both for their customers and for their workforces. We know that making both IT teams and end users happy is no easy task, which is why we are excited to announce that Risk-Based Authentication is now Generally Available for all Okta customers. The Ongoing Struggle: Security vs Usability Why it matters for your customers If you are a customer-facing organisation, user friction is your worst nightmare. Poor user experience with your application can have a very real impact on your organisation’s bottom line. You want your customers to log into your app with as little friction as possible, regardless of where, when, or on what device they are accessing from. But you can’t brush security to the wayside, lest your organisation makes headline news as another victim of a major data breach like so many of your contemporaries. Then your.