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Customer Identity

Build secure, seamless experiences for your customers

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Okta helps solve your most pressing customer identity initiatives

Cultivate User Trust

Protecting user trust is imperative for the bottom line, yet customer accounts are under constant threat and personal data is often compromised.

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Enhance Customer Engagement

Attracting customers and maximizing their lifetime value is increasingly dependent on meeting their high expectations for digital experiences that are technologically advanced, frictionless, omni-channel, and personalized.

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Modernize Infrastructure

As organizations continue to move into the cloud, they face significant technical debt as they attempt to migrate away from burdensome legacy systems.

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Transform Into a Digital Platform

Organizations undervalue security at the beginning of an API lifecycle and risk breaking changes and downtime if they add it later.

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Explore the Okta Identity Cloud

Okta Product - Authentication

Authentication

Embed secure login and single sign-on for custom applications.

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Okta Product - Authorization

Authorization

Control which apps and APIs your users have access to using attribute-based policies enforced through SAML and OAuth protocols.

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Okta Product - User Management

User Management

Add user sign up to your apps and manage customer identities at scale via APIs or from Okta's user-friendly admin console.

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Okta Product - MFA

Multi-factor Authentication

Enhance the security of your app with contextual step-up authentication using a broad set of second factors.

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Okta Product - Lifecycle Management

Lifecycle Management

Automate workflows tied to the lifecycle state of your customers.

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Okta Product - B2B Integration

B2B Integration

Effortlessly integrate with enterprise directories or identity providers.

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Okta Product - Access Gateway

Access Gateway

Embed modern authentication into web apps – without having to change code.

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Workforce Identity

Protect and enable your employees, contractors, and partners to use any technology.

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Enterprises large and small trust Okta with their customer identity

Okta powers frictionless customer experiences

Okta CIAM powers Adobe Creative Cloud login

Adobe uses Okta to connect millions of customers and partners to their Creative Cloud suite. Read case study ›

Okta CIAM powers MGM Resorts International loyalty program

MGM Resorts increases M life participation and provides security for their guests with a single set of credentials for logging in. Read case study ›

Okta CIAM powers Allergan True Tear

Okta provides a central customer repository, API security, and speed to deployment in a HIPAA compliant infrastructure. Read case study ›

Okta CIAM helps Heal transform healthcare

Heal builds a HIPAA-compliant mobile app to revolutionize the doctor visit with Okta APIs as its identity microservice. Read case study ›

Okta CIAM powers Dignity Health's patient portal

Dignity Health's clinical trial with children’s inhalers leverages IoT and Okta API Access Management. Read blog post ›

Okta CIAM powers Pitney Bowes SendPro

Okta provides one unified identity layer to connect people, apps, and services, to the Commerce Cloud. Read case study ›