Customer Identity

Attracting customers and maximizing their lifetime value depends on meeting their high expectations for technologically advanced, frictionless, omni-channel, and personalized digital experiences.

As organizations continue to move into the cloud, they face significant technical debt as they attempt to migrate away from burdensome legacy systems.

Protecting user trust is imperative for the bottom line. How can you gain trust when customer accounts are under constant threat and hackers often compromise personal data?

Organizations undervalue security at the beginning of an API lifecycle and risk breaking changes and downtime if they add it later.

Embed secure login and single sign-on for custom applications.

Control which APIs your users and developers have access to with fine-grained, standards-based authorization.

Add user sign up to your apps and manage customer identities at scale via APIs or from Okta's user-friendly admin console.

Provide additional layers of strong authentication using a comprehensive set of intelligent policy parameters and multifactor authentication.

Automate workflows tied to the lifecycle state of your customers.

Effortlessly integrate with enterprise directories or identity providers.

Embed modern authentication into web apps – without having to change code.

Protect and enable your employees, contractors, and partners to use any technology.

Watch the video to see Okta’s vision to enable organizations to build seamless, secure customer experiences.

Learn the challenges that businesses face when deploying secure authentication.

Watch the demo to learn how your developers can build great customer and partner experiences.