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Let’s Make Your Favorite App Work-Related

The opportunity to market an application designed and built for Fortune 500s might not seem as sexy as marketing one of the many beloved consumer apps. But that’s not the case for our marketing team at Okta. Because we, like many of our peers, are working to change the way others work. A lot of that change is around the user experience, an area that hasn’t gotten a ton of attention in the enterprise, but now (thanks to cloud and mobile making it possible to work from anywhere at anytime) is in the spotlight. And that’s something we’re thrilled to share.

shutterstock_67933885-e1397780818698If you attended #Oktane13 last November or read any of our CEO Todd McKinnon’s recent bylines in TechCrunch or Re/code, you know that we’re focusing on putting people first and technology second, and we think the key to doing that is perfecting the enterprise user experience.

That’s what Todd’s latest contribution to TechCrunch, “Why Your Favorite App Isn’t Business-Related And How It Can Be,” covers. In it, Todd (with the help of our UX expert, Brian Hansen) discusses how we can improve the enterprise user experience by incorporating the best qualities of consumer apps – utility, simplicity, engagement and emotion – into our products to make work just as easy (and almost as delightful) as using Instagram or Uber.

There’s an opportunity here to truly change the way we work and make your favorite app a work-related one (which, yes, means letting you watch every NCAA game from the office). And our marketing team — actually the entire Okta team — is spreading the word to get our partners and other major enterprise players in on the fun.

Update from Okta – Heartbleed

You’ve likely read about the Heartbleed vulnerability that has affected much of the Internet. The short version: Heartbleed is a bug that affects the way online services encrypt connections between their service and their users, and if not corrected can lead to sensitive information being revealed. Most services and sites on the Internet use OpenSSL, the code that was affected, making Heartbleed a top story this week. We want to tell you about Okta’s response.


Security companies set themselves apart with their response times. Since the initial alert regarding Heartbleed, Okta quickly addressed the bug, updated its service, and eliminated any Heartbleed vulnerabilities going forward.

We have no evidence that any Okta customers have been maliciously impacted by this vulnerability, and we continue to actively monitor and investigate any and all potential issues.

We’ve been working with our customers to outline additional steps they can take going forward. An example is enabling Multi-factor Authentication for even more security. For our customers, all of those steps are outlined here.

What We’ve Done

Okta immediately updated our service to completely address the OpenSSL Heartbleed vulnerability. Specifically, we:

  • Updated OpenSSL on all HTTPS endpoints and restarted all services

  • Re-issued all SSL certificates using new signing keys

  • Expired all user sessions

These steps effectively addressed all known Heartbleed vulnerabilities within the Okta service.

Further, Okta has enabled, at no additional cost, Multi-factor Authentication capability for all of our customers.

Lastly, Okta has outlined additional measures that should be considered; for our customers, they are listed here.

If you have any questions regarding any of this, definitely reach out to us directly at any time – support@okta.com or call us 1-800-219-0964

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From Portuguese To Productivity: Rosetta Stone Speaks A New Language With Okta

Whether you passed too many notes in your 8th grade Spanish class or trying to pick up some Greek before your upcoming honeymoon, Rosetta Stone is the one of the most-trusted options to learn a language for millions worldwide.


And while Rosetta Stone’s software is super intuitive and user-friendly, allowing its customers to easily “unlock the natural language-learning ability” inside themselves, the company’s employees didn’t always experience such simplicity in their day-to-day.

We sat down with George Hegedus, director of enterprise services at Rosetta Stone, to hear how they were able to streamline internal processes with Okta. Because your language mastery depends on Rosetta Stone’s productivity, we take a deeper dive into Okta’s integration below.

What did the IT strategy look like before Okta and what’s the current vision?

We had a lot of legacy systems and we hadn’t reinvested in technology for a while. Over the last year and a half, our strategy has been to move to the cloud as much as possible to reduce our hardware footprint and our number of data centers. While we’re still a hybrid environment, anything that’s new is cloud-focused. The current vision is to get as much to the cloud as possible.

What benefits have users seen since you implemented Okta?

The biggest benefits we’ve seen from a user perspective is that they have a single place to sign in to all their apps, even on mobile. We’ve also launched many new tools this year, which directly go into Okta’s single sign-on. So there’s no more of launching a tool and bringing it in eventually — it’s there from the start.

Because it’s very easy to sign on to all your application from your home computer or mobile device, I find myself logged in before I even make my first cup of coffee in the morning — to completely increase my productivity.

One of the other benefits from a user perspective is adoption of the tools. Google, I use every day, but WorkDay and Concur, I use only sparingly. With Okta, I see all my tools in my menu, every day. Now, I can go in and learn about the tools I know less about, instead of forgetting to I have these tools in my bookmarks. User adoption of our new tools is a great benefit that we didn’t even see coming.

And what about the IT department — any changes there?

From an IT perspective, we dropped platform resets to the helpdesk, previously ranked the number one driver at 40% of tickets. The second month after implementing Okta, it was ranked number two, but by the third month it was numbers five and six — where it has stayed. The only reason that it’s up that high is there are still tools we want to bring in that we haven’t.

How is this impacting the business at large?

The end users are beating down my door to get more of their apps on the dashboard. That’s a good problem to have because when employees are telling me, “Please get Omniture, please get Ariba, please get Jira, please get GitHub.” — I tell them we’re on it. We can provide that service.

This has dramatically improved the trust between IT and the business units because they can see we respond very rapidly to their requests.

To hear the rest of George’s interview, check out Rosetta Stone’s customer testimonial video on our website.

Partnering with Jive: Enabling Customer Productivity and True Collaboration

We’re a company centered around customer success. Plain and simple. If you’ve spent even a few minutes browsing our website or blog, you probably already know that. But what you might not see immediately is that our idea of customer success extends beyond the enterprises who have subscriptions for Okta — it also touches our partners’ customers as well.


That’s why Jive, one of our first customers, partnered with us to enable true, dynamic collaboration inside and outside of enterprise organizations. Together we’ve seen how internal and external communities are moving away from the “old stack” (you know, email-based, linear interactions) to easy and intuitive exchanges in communities like ours.

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People First, Technology Second

Over the past six months, I’ve spoken and written quite a bit about IT’s imperative to transition to a “people first, technology second” mentality, and focus more on delivering experiences than managing technology. In our consumer lives, we live in a mobile-first world of instant gratification with experie nces like Uber and Netflix. And now, for the first time in a very long time, enterprise IT has the opportunity to reach parity or even exceed the quality of those experiences. Think about it  - you don’t have to look far to find enterprise software that is every bit as beautiful, easy to use, and powerful as what we use in our personal lives, and the traditional barriers that used to stand in the way of rolling those applications out have all but been removed.

So we’re entering an exciting inflection point that encourages and enables organizations to take a more “user-centric” approach to IT; one that I know many of you are already embracing. In fact, if you want a real life example, check out what our friend Ben Haines is doing over at Box.

As you know, I see Okta playing a critical role in the user-centric IT revolution. We’re effectively the springboard from which IT leaders can securely deploy and centrally manage any number of applications that make up the optimal end-user experience. But beyond being a platform for IT, we’re also an end-user facing application that is used by millions of people on a daily basis. So, in addition to making it easy and secure to deliver compelling experiences, a big part of our responsibility is to also BE one of those experiences.

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One Shining Moment: Previewing Okta’s New User Experience Through Bracketology

Cue The Killers. The most wonderful time of the year is upon us. We have graduates of the BYU Cougars, Stanford Cardinal, Michigan Wolverines, Colorado Buffalos and UCLA Bruins all rooting for their teams to pull major upsets and go dancing in Arlington in early April. Heck, even Todd’s alma mater – the Cal Poly Mustangs – clinched its first berth in school history. The stage is set for what many are anticipating to be the most unpredictable tourney in recent memory.

Screen Shot 2014-03-19 at 1.06.32 PMAnd what better way to celebrate than to combine March Madness with our day-to-day to not only make those brackets and live streams a wee bit easier to access, but also showcase some of the cool features our customers can expect over the next few months? We’re sports fans, but don’t forget, we’re also enterprise geeks.

We’ve added a number of the must-have ‘bracketology’ apps – ESPN, CBS, Yahoo, and NBC – to the Okta Application Network just in time for the tournament. No need to dig through old emails to find passwords you only use once a year or reset them incessantly for the next few weeks. Breathe a sigh of relief because Okta can now be your tournament headquarters. Simply search for any of these apps today – and add them to your catalog instantly.

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17 Customers Who Struck Gold With Okta

We love St. Patrick’s Day here at Okta. Parades, “Kiss Me, I’m Irish” pins, green beer… really, what’s not to love? That’s why this March 17 we’re celebrating by highlighting some of our lucky customers – enterprises that chose the best for their identity and access management provider. Or really they just got lucky that we’re putting them on the spot today…

Pot of Gold

Check out 17 companies who are striking gold with Okta:

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Cloud Framework Panel Recap: “Started From the Bottom, Now We’re Here”

It’s not every day that a panel we’re involved in will prompt coverage with Drake lyrics. And yet, just that happened last week after our CSO David Baker participated in a panel on the ‘New Cloud Framework’ with executives from Druva, Birst and CipherCloud.


As CITEWorld’s Matt Weinberger opened his story on the panel, “the cloud may have started from the bottom, but now it’s here.” And it’s true – despite security concerns and a few late-to-the-game legacy players, the cloud is undoubtedly here and it’s here to stay.

Throughout the event, the panelists discussed how we got to this point and what we can do to continually secure and reassure our customers in the present and future. Rachel King at ZDNet highlighted David’s emphasis on the importance of education and transparency in this process in her piece on the panel.

“If a cloud solution isn’t transparent, then it isn’t the right one,” David told the audience, discussing how transparency around a vendor’s data security can be key to enabling productive solutions for their users. Continue reading →

Making Security Concerns a Thing of the Past: New Cloud Framework Panel

At Okta, we know that the cloud has become the standard for enterprises, making it easier to manage applications, mobility and the data sprawl involved with those apps and devices. And yet, with cloud adoption comes security concerns – another thing we know quite a bit about.

That’s why we’re participating in next week’s ‘The New Cloud Framework: Best Practices for Enterprise Data’ panel.

Screen Shot 2014-02-28 at 10.00.02 AM On Thursday, March 6, our CSO, David Baker, will be joining Jaspreet Singh, CEO and co-founder of Druva, Brad Peters, CEO and co-founder of Birst, and Varun Badhwar, CipherCloud’s VP of product strategy, to discuss the massive opportunities and challenges in the cloud. Druva, Birst and CipherCloud are also innovating in new ways to make security concerns a thing of the past and create a new framework for enterprise data. Continue reading →

HubSpot: Making Marketing Easy with Okta

Marketers want to showcase their product in the most attractive way possible — and with innumerable ways to reach the consumer, that can be difficult. HubSpot, an integrated online marketing platform, understands the importance of time and personalization to hit important metrics and create awareness, and aims to help its customers make marketing that people actually love.

HubSpotLogo_Dark_Web_FlatTo do so, HubSpot went looking for a partner that would enable their employees to more easily and efficiently get access to the tools they need to be productive. We recently sat down with Jim O’Neill, HubSpot’s chief information officer, to find out how HubSpot uses Okta to make marketing easy.

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