CIAM

Customer identity and access management (CIAM) is a major topic in business today, and with good reason: if your clientele doesn’t feel secure using your products and services, they probably aren’t going to engage at all. CIAM solutions include Single Sign-On and Adaptive Multi-factor Authentication, among others. Read on to learn more.

The Business Value of Customer Identity: IDC Survey

Technology simplifies things. Think about your smartphone. With a few taps of its screen, you can eliminate the drudgery of everyday life, like cooking and cleaning. It provides instant access to information you need, like commute times and stock prices.  Identity is another example of a modern approach. Today, strategies around your customer…

Winning Strategies for the Modern CMO

As a chief marketing officer, I’m obsessed with creating a great customer experience. From the moment someone discovers our brand, and hopefully continuing through a lifetime of loyalty, I want to build a unique, exceptional relationship with each of our customers.  That’s never been easy. But these days it’s more challenging than ever because the…

Want to Win Conversions and Increase Revenue? Leverage Identity

Ever wonder what the “sweet spot” for conversions might be? And if so, what's your benchmark? In 2020, the global website conversion rate was 4.3%—surprisingly low. The goal of any successful marketing team should be to drive visitors to their website, then convert those visitors into customers and users. Clearly, this feat is not easy nor an…

Four IAM Best Practices to Secure Customer Identity

61% of 2021 breaches involved credentials. Almost every company has employees, users, and/or customers who enjoy access to proprietary information and critical data. And while this information may not be accessible via direct links, they may still inadvertently gain access to content they shouldn’t have. These same companies often struggle with…

Five Methods for Improving Your Customer Experience in Apps

89% of companies compete primarily on the basis of customer experience. The competition for customers has exponentially increased in the past several years and has become a critical component of company strategy within product engineering and product management. Consumers now have simple access to multiple choices for what and how they would like…

Here's Why CIAM is a Digital Differentiator

Organizations have had to adapt quickly and act decisively to deliver best-in-class digital experiences for their customers. In this expanding landscape, it's clear that customer identity and access management (CIAM) is a proven differentiator. Those that stayed ahead of the curve have set examples and learned lessons that others can follow,…

5 Signs Your Login Page May Need a Makeover

Customer expectations are higher than ever. UX stats show, 88% of online shoppers say that, after having a bad user experience, they wouldn’t return to a website. Customers expect a tailored digital experience that’s secure, but also allows them access to the applications they need—from whichever device is nearby.  To that end, your application's…

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