In a 2022 survey, McKinsey found that personalization can cut customer acquisition costs in half and increase marketing ROI by a third. In the same survey, 85% of customers say that knowing a company’s data privacy policy is important before making a purchase.  Consumers respond well to personalization and they want to be in control of what…

If you don’t know already Jamf, a leading Apple device management and endpoint security solutions provider, has teamed up with Okta to introduce public support for Apple’s Platform Single Sign-On (PSSO) framework on macOS, representing the first large-scale offering to the market. PSSO, which Apple showcased at WWDC 2022, provides a seamless and…

When were you last recognized at work? Was it to celebrate a big achievement or milestone along the way, or for lending a helping hand? We all want to be seen and valued for our contributions.  At Okta, we’re building a culture of recognition, and our Oktappreciate program provides a global platform for our people to express gratitude and…

TL;DR: How to right-size your MFA solution to do more with less. Key takeaways include: Understanding small business authentication and MFA factors Considerations including ease of use, cost-efficiency, pros and cons  Creating your MFA implementation plan   If you’re reading this you know that when attackers get control of the right identity,…

TL;DR: Is customer login holding back your small business? Here’s what to look for when you’re ready to take your business to the next level: Fraud? Need to scale? Top five signs it’s time to upgrade Upgrade benefits, including solving for security, customer experience, scalability, and future opportunities Your user sign-up and login was fine…

Earlier this year, Okta teamed with SD Times to create a report revealing  how organizations evaluate and purchase technology in 2023. Auth0 published the first edition of the report, How Development Teams Purchase SaaS, in October 2020. The report aimed to determine the extent of developers’ influence in shaping an organization's technology…

As the digital landscape evolves, the need for robust security measures becomes increasingly critical. Organizations are constantly exploring innovative ways to ensure secure access to their systems and data. In this pursuit, Okta has taken a significant step forward by integrating its device assurance policies with Google's Device Trust Connector…

When employees have the opportunity to work remotely or in a hybrid arrangement, they take it. As a result, endpoints such as laptops, phones, and other devices, can be located from anywhere in the world as potential points of enterprise vulnerability. Oftentimes, device security standards are not up to date. And as organizations increasingly…

At Okta, we firmly believe in the power of diversity and inclusivity to drive innovation and success. Recently, our Women in Technology group had the privilege of organizing an extraordinary event for women on our Workforce Identity Cloud (WIC) Engineering team that celebrated the incredible women on our team and paved the way for future growth…

Generative AI is the biggest technology paradigm shift of our generation. As a technologist at heart, I couldn’t be more thrilled about its potential.  Here’s how I’m thinking about identity’s role in the AI future, AI’s impact on the threat landscape, Okta’s AI capabilities, and what’s coming next for Okta and AI at Oktane. The role of Identity…