Okta Customer Identity

Your low-code, high-security, happy-user solution

Okta Customer Identity makes every login experience effortless and highly secure. Built on the same platform as Okta Workforce Identity, it’s an out-of-the-box solution that’s easy to deploy quickly and keeps customers, patients, students, and citizens safe and carefree. 

Okta Customer Identity interface displaying login options and customizations.

We help secure their customers — and millions more

Stats at a glance

Discover the numbers that put Okta’s reliability and scale front and center.

99.99%

platform uptime*

5 million

users managed each year for a defense agency

14 days

to deploy Okta across an entire state in the U.S.

6x

less expensive for
the FCC vs. their on-prem infrastructure

Ribbon icon inside shield

Get top-tier security
without the heavy lifting

Defend against breaches, fraud, and identity attacks with a turnkey solution that helps IT teams deliver compliant and intuitive user experiences with less effort.

Okta customer identity capabilities

Unify everything and overlook nothing

Manage identity—across customers, partners, and employees—with one platform for centralized authentication and authorization.

Diagram showing 8,000+ integrations

Set the foundation for scalable experiences

Deliver secure customer experiences faster with thousands of pre-built integrations for a wide range of industries and use cases.

Explore the all-in-one CIAM solution

Okta Customer Identity makes rolling out secure customer experiences a breeze.

Okta admin console showing the selection of OpenID Connect (OIDC) for a new app integration.

Single Sign-On

Secure access with one login, streamline authentication across multiple apps, and reduce risks.

Adding authenticators in Okta Customer Identity, showing options like Email, Duo, and Okta Verify for secure MFA.

Adaptive MFA

Leverage login context to enforce stricter authentication for risky logins.

Authentication prompts showing passwordless login using Face ID and Fingerprint passkeys in Okta Customer Identity.

Passwordless

Let customers go passwordless at login—for highly secure experiences that feel effortless.

Okta Customer Identity password reset interface showing a secure, user-friendly account recovery flow with specific password complexity requirements.

Threat Protection

Detect suspicious activities in real time and mitigate risks throughout the customer journey.

Okta Customer Identity dashboard showing a selection of social identity providers like Amazon, Google, and Apple.

Social Login

Fast-track signup and login experiences for customers with 15+ social login options they know and love.

Okta Admin Console displaying the Realms feature, highlighting B2B customer identity management, tenant organization, and partner portal configuration.

Governance

Empower partners and customers to manage their own access with delegated administration.

Be the next success story

Thousands of enterprises are already using Okta Customer Identity. Hear from some of them directly and get inspired to join the ranks. 

e-reader displaying Leveraging Identity ebook

Fostering trusted public services everywhere

Okta Customer Identity helps government agencies and educational institutions serve their people better. Prioritize privacy and reduce the burdens that get in the way of connecting residents, students, partners, and others with vital resources.

Okta Developer logo.

Looking for
developer solutions?

Ship more secure, scalable user experiences with enterprise-grade identity. Access the tools and documentation you need to integrate Okta into any tech stack.

FAQs

Absolutely. Okta Customer Identity offers extensive customization via a no-code dashboard or custom CSS. You can ensure the entire identity journey—from signup to password reset—is perfectly aligned with your brand's look and feel, enhancing user trust and consistency.

Yes, it allows B2B SaaS companies to manage multi-tenancy with ease. You can provide each business customer with their own branded login, unique security policies, and enterprise federation (SAML/OIDC), making your product instantly "enterprise-ready."

By offering a frictionless signup and login process, Okta Customer Identity reduces barriers to entry for new users. Features like social login, Passkeys, and seamless authentication ensure that customers can access your app instantly, which directly correlates with higher registration and retention rates.

Yes, it includes advanced Bot Detection with Identity Threat Protection. By using machine learning to identify anomalous behavior, the platform blocks automated credential stuffing and brute-force attacks throughout the user journey, ensuring your user database and infrastructure remain protected.

The Okta Customer Identity is a low code out of the box solution built for enterprise teams to enable businesses to securely register, authenticate, and manage external users across their apps and websites. It provides customizable tools for features like single sign-on (SSO) and multi-factor authentication (MFA), balancing a frictionless user experience with robust security.

Put smarter user experiences in the bag