To satisfy evolving customer demands and deliver the desirable digital experiences that keep customers coming back, many organizations now turn to customer identity and access management (CIAM) for a solution. But what is CIAM and why does it matter? In today’s rapidly evolving and highly interconnected digital world, identity and access management lives at the heart of every customer journey. From banks and retailers to government agencies and healthcare providers, identity helps organizations build trust and satisfy growing consumer demands for faster and more secure digital experiences. But what is customer identity access management (CIAM), who needs it, and how do you choose the right CIAM solution provider for your business? In this post, we’ll answer the above and give a quick run-down of all the ways CIAM can help improve your customer experience to drive future success. What is CIAM? If you’re still uncertain about the CIAM definition, don’t.