Customer identity

A customer identity is a unique profile that requires a different set of solutions based on the problems each individual customer faces. That’s why Okta ensures our tools meet the needs of our customers, with custom integrations, user-directed roadmaps, and customer experience journeys to show you how others have benefitted from Okta. 

New report: What customers really want in online experiences

The digital space has never been noisier. Brands, media outlets, publishers, and influencers — they’re all vying for a share of consumers’ attention. The competition for eyeballs, along with the dollars they bring, is fierce. What’s more, consumers are increasingly protective of their personal information and aware of digital privacy rights…

Here's How Okta is Elevating the Partner Experience

As digital Identity evolves, our partner appeal is expanding. We estimate that Identity is an $80 billion market that sits at the intersection of cloud, digital transformation, and cybersecurity. These secular trends are top-of-mind for our customers, which opens up enormous opportunities for Okta and our partners. As a result, customers are…

How to drive growth by modernizing Customer Identity

How does a 172-year-old company evolve to meet the needs of today’s customers and employees? That was one of the hot topics at the Gartner Identity and Access Management (IAM) Summit, where Okta’s Senior Principal for Industries, Tom Malta, hosted a fireside chat with MassMutual Financial Group’s Chris Rich to discuss how companies like MassMutual…

Meet the Experts: Solving for Compliance Needs with IAM

By adopting a modern Identity strategy, organizations can support many critical initiatives—from boosting workforce productivity to streamlining end-user experiences.  Organizations that collect and store personal information are subject to a broad range of data protection and privacy laws that vary based on where in the world they conduct their…

How Okta’s New Plaid Integration Keeps Your Banking Secure

Evolution within the financial services industry has unlocked unlimited opportunities and solutions for consumers. Open finance—a global movement—gives consumers new and exciting ways to manage finances, from budgeting and investing to paying a bill or applying for a loan. As a result, financial institutions, 3rd-party providers, and fintech apps…

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