Customer identity

The digital space has never been noisier. Brands, media outlets, publishers, and influencers — they’re all vying for a share of consumers’ attention. The competition for eyeballs, along with the dollars they bring, is fierce. What’s more, consumers are increasingly protective of their personal information and aware of digital privacy rights…

We’ve seen a lot of turmoil in the global banking system in recent weeks. Several near-simultaneous failures in the U.S. and Europe have rattled public confidence in banks and financial institutions, according to at least one recent poll. For the average consumer, the old mattress might be looking like a more appealing place to stash their savings…

As digital Identity evolves, our partner appeal is expanding. We estimate that Identity is an $80 billion market that sits at the intersection of cloud, digital transformation, and cybersecurity. These secular trends are top-of-mind for our customers, which opens up enormous opportunities for Okta and our partners. As a result, customers are…

How does a 172-year-old company evolve to meet the needs of today’s customers and employees? That was one of the hot topics at the Gartner Identity and Access Management (IAM) Summit, where Okta’s Senior Principal for Industries, Tom Malta, hosted a fireside chat with MassMutual Financial Group’s Chris Rich to discuss how companies like MassMutual…

The impact of the pandemic continues to demonstrate the need to improve the security and user experience of public-facing government digital services. Beneficiaries demand and deserve both, and the US Government is responding with strategy and funding to improve fraud prevention and reduce identity theft. Part of that commitment involves simpler…

Today’s companies face conflicting demands: the need to do more with less while balancing employee experience and robust security compliance. And the stakes are higher than ever. Our State of Digital Trust survey found that 47% of customers stop using an organization's services after a data breach. According to Adobe’s 2021 State of Work report,…

By adopting a modern Identity strategy, organizations can support many critical initiatives—from boosting workforce productivity to streamlining end-user experiences.  Organizations that collect and store personal information are subject to a broad range of data protection and privacy laws that vary based on where in the world they conduct their…

Evolution within the financial services industry has unlocked unlimited opportunities and solutions for consumers. Open finance—a global movement—gives consumers new and exciting ways to manage finances, from budgeting and investing to paying a bill or applying for a loan. As a result, financial institutions, 3rd-party providers, and fintech apps…

In today’s digital world, customers and partners have no reason to tolerate poor user experiences, especially from legacy financial organizations. Millennials and Gen Z now form the largest adult cohort globally, and they expect streamlined, personalized, secure access to financial services. These technically literate consumers can and will switch…

The Jetsons show the Flintstones their modern machinery (Image credit: The Movie Database) Have you ever heard the phrase “sometimes you have to go back to go forward”? As we at Okta look to modernize everything Identity and security, we also realize that we are beholden to our customers by helping them leverage existing investments. In the…