Customer identity

Innovation never stops, and neither do we. As cyberthreats evolve, Identity remains the first line of defense. That’s why, during this Launch Week, we’re unveiling the latest advancements in Identity Security — designed to streamline access management and deliver seamless, secure experiences.  Whether you’re securing your workforce, customers, or…

Picture the scene … You enter a store and are greeted by a personal shopper asking how they can assist you today. You tell them you’re shopping for a special occasion, and they immediately curate a tailored selection of items that perfectly suit your tastes. As you browse, the assistant provides thoughtful suggestions and tips. It’s as if they…

Last updated on February 12, 2025 Here’s the third blog in our series detailing how focusing on Identity can help your organization improve end-user experiences and meet consumer expectations. On its third anniversary, we look back at the Executive Order on Transforming Federal Customer Experience (CX) and Service Delivery to Rebuild Trust in…

In a little over a year, generative AI has shapeshifted from fringe concept to must-have for many companies. According to McKinsey, 65% of organizations regularly use the technology in at least one function in 2024, a proportion that had doubled since its previous survey just 10 months prior. It’s no surprise, given AI’s attractive efficiency and…

Small and midsize businesses (aka SMBs) are the young, scrappy, and hungry companies that drive business change, leading the way in embracing new technologies. We know that's true for engineering, automation, and AI. But what about security? In our report, SMBs at Work 2024, we explore the dynamic digital landscape of SMBs today. Powered by…

Security practitioners worldwide face the same challenge: provide robust security and enhanced user experience. In a landscape of continued change and evolution, knowing all of our options becomes difficult. The seemingly elusive solution is to provide our end users with a seamless experience while requiring them to perform powerful, phishing…

To satisfy evolving customer demands and deliver the desirable digital experiences that keep customers coming back, many organizations now turn to customer identity and access management (CIAM) for a solution. But what is CIAM and why does it matter? In today’s rapidly evolving and highly interconnected digital world, identity and access…

Website logins. Mobile apps. Customer support portals. Chat. Digitizing the user experience means most companies have vast amounts of data on their clients, collected across multiple channels and stored in different systems.  Depending on the jurisdiction, industry, or type of data, your organization must comply with many regulations governing…

Updated: February 7, 2025 “Nothing happens until someone tries to log in to something” - Ancient Authentication Proverb For as long as we can remember, users have had to choose between strong, secure authentication and a great, friction-free user experience. Now, you don’t have to. Okta’s FastPass is a first-of-its-kind, robust, secure-by-design…

At Okta, we tirelessly innovate and invest in Customer Identity, enabling our customers to drive revenue and efficiencies and boost security.  With that in mind, we're thrilled to share new recognition for our efforts. KuppingerCole named Okta an Overall Leader in their CIAM Leadership Compass for 2024, a comprehensive industry analysis that…