Customer identity

At Okta, we tirelessly innovate and invest in Customer Identity, enabling our customers to drive revenue and efficiencies and boost security.  With that in mind, we're thrilled to share new recognition for our efforts. KuppingerCole named Okta an Overall Leader in their CIAM Leadership Compass for 2024, a comprehensive industry analysis that…

You never want Identity to be a barrier between you and your customers. But Okta’s recent Customer Identity Trends Report found that: 33% of respondents indicated feeling frustrated when they have to create a password that meets specific requirements  63% of respondents report that at least once a month, they’re unable to log in to an account…

At Okta, we know it’s hard to get security right without getting Identity right. We designed the latest innovations to our Customer Identity Solution to empower businesses to create seamless, secure, and scalable digital experiences. Customer journeys start at sign-up, so businesses need to meet customers where they are. We’re introducing advanced…

Okta’s inaugural Launch Week is here! We have lots of activities lined up to showcase our new Customer and Workforce Identity capabilities — all with the goal of making it easier for you to realize the most value possible. We know Identity is vital to your security stack, but remaining secure is a constant struggle. This Launch Week, we’ve doubled…

Recapping features introduced under the Okta Secure Identity Commitment to safeguard our infrastructure, our customers, and our customers’ customers Identity is under attack — by ransomware groups, nation-state actors, malicious insiders, and other cybercriminals — and, in recent years, it has emerged as the primary enterprise security entry point…

Customer expectations are higher than ever, including access to the applications they need from any device, wherever they are in the world. Businesses are pivoting towards solutions that provide enhanced flexibility and user convenience to meet those demands. Nearly 60% of users would likely spend more at ecommerce sites with simple, secure, and…

This recipe is part of the series Learn CIAM by example: Four recipes to improve your app’s security and UX. You can learn more about the series by downloading our four recipes in a cookbook format. In this recipe, you learn how to share identities with marketing tools — like your email mkt solution — for personalized user engagement. As…

Today, digital identities control access to an ever-growing number of applications and services, impacting — and to some degree governing — many aspects of our professional and private lives. And there is absolutely no doubt that digital identities are going to become more important in the months, years, and decades to come. Nonprofit…

This recipe is part of the series Learn CIAM by example: Four recipes to improve your app’s security and UX. You can learn more about the series by downloading our four recipes in a cookbook format. In this recipe, you learn how to use CIAM to prevent fraudulent sign-ups and account takeovers. Fraudulent activity on the web can happen on any…

This post is part of the series Learn CIAM by example: 4 recipes to improve your app’s security and UX. You can learn more about the series by downloading our four recipes in a cookbook format. In this series, we'll show you how Customer Identity and Access Management (CIAM) can improve the security and user experience (UX) of your applications…