Customer Identity

To satisfy evolving customer demands and deliver the desirable digital experiences that keep customers coming back, many organisations now turn to customer identity and access management (CIAM) for a solution. But what is CIAM and why does it matter? In today’s rapidly evolving and highly interconnected digital world, identity and access…

2023 was a big year for the Okta Customer Identity Cloud (CIC) Organisations product, which made its debut in April 2021. Adoption and product usage more than doubled. It led to a lot of learning and product investment. I’m excited to share our progress and what’s planned next. First, a quick recap on Organisations: Organisations provides the…

You never want Identity to be a barrier between you and your customers. But Okta’s recent Customer Identity Trends Report found that: 33% of respondents indicated feeling frustrated when they have to create a password that meets specific requirements  63% of respondents report that at least once a month, they’re unable to log in to an account…

We’ve hit a tipping point in the battle between traditional financial institutions (TradFi) and financial technology (fintech) disruptors. Digital banking (led by fintech) has become ubiquitous, with nearly universal adoption —  eight in 10 consumers now use some type of digital financial tool, and half of Americans use fintech tools on a daily…

Security. It’s a hard business. I’m not just talking about the endless patching, monitoring, and training. The constant sprint to remediate when a new CVE (Common Vulnerability and Exposures) notification drops, or the lingering fears that you’ll be called back to the office on your downtime to deal with a crisis.  No, it’s hard because it’s not a…

By adopting a modern Identity strategy, organisations can support many critical initiatives—from boosting workforce productivity to streamlining end-user experiences.  Organisations that collect and store personal information are subject to a broad range of data protection and privacy laws that vary based on where in the world they conduct their…

With 1,200 Nando’s restaurants worldwide - 468 of them in the UK and Ireland alone - fans of the famous flame-grilled peri-peri chicken have never had to travel far for a fix. But it’s not just the mouth-watering food that keeps customers coming back. The Nando’s fiery flavour permeates every aspect of the restaurant, like smoke from a flaming…

Win Business Customers with Enterprise-Ready Identity TL;DR: Okta has launched the Okta Customer Identity Cloud, powered by Auth0, with support for two use cases: Consumer Apps and SaaS Apps. This article explores the SaaS Apps use case and capabilities, as well as how product and engineering leaders can accelerate growth with an identity solution…

“Hello, give me your name, address, shoe size, motorcycle and boots.” Now, we can all agree that approaching a first date like you’re the Terminator is not going to go very well. No one likes to be bombarded with personal questions as soon as they sit down — let alone by a stranger they’ve just met. Yet this is how most brands approach those first…

As a chief marketing officer, I’m obsessed with creating a great customer experience. From the moment someone discovers our brand, and hopefully continuing through a lifetime of loyalty, I want to build a unique, exceptional relationship with each of our customers.  That’s never been easy. But these days it’s more challenging than ever because the…