Customer Identity

A customer identity is a unique profile that requires a different set of solutions based on the problems each individual customer faces. That’s why Okta makes sure our tools meet the needs of our customers with custom integrations, user-directed roadmaps and customer experience journeys to show you how others have benefitted from Okta.

The six big benefits of CIAM for business

Customer identity and access management (CIAM) is a necessity for business today. But, the wrong solution is seeing increased pressure on in-house IT and developer teams. After all, CIAM includes not only the sign-in/login experience but also the registration and sign-up process throughout an entire customer journey. This gives teams a huge…

What Is CIAM & Why Does It Matter?

To satisfy evolving customer demands and deliver the desirable digital experiences that keep customers coming back, many organisations now turn to customer identity and access management (CIAM) for a solution. But what is CIAM and why does it matter? In today’s rapidly evolving and highly interconnected digital world, identity and access…

Passkeys 101: What they are and how they will replace passwords

You never want Identity to be a barrier between you and your customers. But Okta’s recent Customer Identity Trends Report found that: 33% of respondents indicated feeling frustrated when they have to create a password that meets specific requirements 63% of respondents report that at least once a month, they’re unable to log in to an account…

Organisations moving forward

2023 was a big year for the Okta Customer Identity Cloud (CIC) Organisations product, which made its debut in April 2021. Adoption and product usage more than doubled. It led to a lot of learning and product investment. I’m excited to share our progress and what’s planned next. First, a quick recap on Organisations: Organisations provides the…