Customer Identity

A customer identity is a unique profile that requires a different set of solutions based on the problems each individual customer faces. That’s why Okta makes sure our tools meet the needs of our customers with custom integrations, user-directed roadmaps and customer experience journeys to show you how others have benefitted from Okta. 

Passkeys 101: What they are and how they will replace passwords

You never want Identity to be a barrier between you and your customers. But Okta’s recent Customer Identity Trends Report found that: 33% of respondents indicated feeling frustrated when they have to create a password that meets specific requirements  63% of respondents report that at least once a month, they’re unable to log in to an account…

Why now is the time for IAM transformation in banking

We’ve hit a tipping point in the battle between traditional financial institutions (TradFi) and financial technology (fintech) disruptors. Digital banking (led by fintech) has become ubiquitous, with nearly universal adoption —  eight in 10 consumers now use some type of digital financial tool, and half of Americans use fintech tools on a daily…

Meet the Experts: Solving for Compliance Needs with IAM

By adopting a modern Identity strategy, organisations can support many critical initiatives—from boosting workforce productivity to streamlining end-user experiences.  Organisations that collect and store personal information are subject to a broad range of data protection and privacy laws that vary based on where in the world they conduct their…

How Okta helped power Nando's digital reinvention

With 1,200 Nando’s restaurants worldwide - 468 of them in the UK and Ireland alone - fans of the famous flame-grilled peri-peri chicken have never had to travel far for a fix. But it’s not just the mouth-watering food that keeps customers coming back. The Nando’s fiery flavour permeates every aspect of the restaurant, like smoke from a flaming…

Okta Customer Identity Cloud for SaaS Apps Explained

Win Business Customers with Enterprise-Ready Identity TL;DR: Okta has launched the Okta Customer Identity Cloud, powered by Auth0, with support for two use cases: Consumer Apps and SaaS Apps. This article explores the SaaS Apps use case and capabilities, as well as how product and engineering leaders can accelerate growth with an identity solution…

Take it From a Global Marketing Leader: Identity Matters

“Hello, give me your name, address, shoe size, motorcycle and boots.” Now, we can all agree that approaching a first date like you’re the Terminator is not going to go very well. No one likes to be bombarded with personal questions as soon as they sit down — let alone by a stranger they’ve just met. Yet this is how most brands approach those first…

Winning Strategies for the Modern CMO

As a chief marketing officer, I’m obsessed with creating a great customer experience. From the moment someone discovers our brand, and hopefully continuing through a lifetime of loyalty, I want to build a unique, exceptional relationship with each of our customers.  That’s never been easy. But these days it’s more challenging than ever because the…

Why Seamless Customer Experiences Start With Stronger Auth

Customers today are demanding more from your digital platforms. They want safer, faster, and more seamless digital experiences, and they reserve their trust for the brands that can balance that scale between speed and security. In the most recent episode of Okta and Computer Weekly’s Identity Made Easy video podcast series, we explored how…

The 10 Step Customer Identity Strategy Checklist

Do you know exactly what it takes to build a Customer Identity strategy? Read our 10-step checklist to help guide you to CIAM success. In a world where customer experience has overtaken price and product as the key brand differentiator, investing in customer identity and access management (CIAM) is a wise choice for any forward-thinking business…

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