User Management: An Afterthought for Some, Prerequisite for Others

You’ve just adopted a new service! Great! But no one is using it. Why not? It appears that no one has access to the application, so no one wants to create a new account with a new set of credentials. Even worse, the team who created the system failed to port over all the users. Would you want to use such a system? This scenario may sound odd, but…

A New Direction for Identity: Where Okta and Auth0 Come Together

The first time Okta CEO Todd McKinnon approached me about a merger in 2013, Auth0 was only five months old. I couldn’t believe it. With only two paying customers and a team not much bigger, Auth0 was just getting started. Okta, by contrast, was already a power player in the identity space. Its CEO’s interest in our tiny operation affirmed our…

Your Business Growth Depends on Customer Identity

A new era of business requires new methods for increasing revenue and accelerating business growth. The best way to do this? Leveraging modern technologies and tools. Providing customers with extraordinary digital experiences is more important than ever—and customer identity and access management (CIAM) is an essential component of this.  Today,…

Why Okta Forum21 is Europe’s leading Identity event

With 78% of customers in the EMEA stating they’d be unlikely to purchase from a company they did not trust,1 it’s easy to see why the topic is a major concern for many organisations today – but what does trust really mean for your customers, your employees, and your digital business? And how do you successfully secure trust when anxieties around…

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