Industry Insight

As a chief marketing officer, I’m obsessed with creating a great customer experience. From the moment someone discovers our brand, and hopefully continuing through a lifetime of loyalty, I want to build a unique, exceptional relationship with each of our customers.  That’s never been easy. But these days it’s more challenging than ever because the…

Two-factor authentication (2FA) is a form of multi-factor authentication (MFA), and is also known as two-step authentication or two-step verification. 2FA is a security measure that requires end-users to verify their identities through two types of identifiers to gain access to an application, system, or network. Think of your most recent login…

How important is it to implement Zero Trust? We asked over 600 business and security leaders across North America, Asia Pacific (APAC), Europe, the Middle East, and Africa (EMEA)—and the overwhelming consensus is that it has become crucial. With the unprecedented shift to remote work, the adoption of new digital products and services, and the…

A new era of business requires new methods for increasing revenue and accelerating business growth. The best way to do this? Leveraging modern technologies and tools. Providing customers with extraordinary digital experiences is more important than ever—and customer identity and access management (CIAM) is an essential component of this.  Today,…

Millions of companies – including many Okta customers – rely on Amazon Web Services (AWS) to power their businesses. According to 2020's [email protected] Report, AWS has risen steadily from sixth place five years ago to the second most popular cloud app used by Okta customers. As companies increasingly use AWS to power their infrastructure, they…

Organizations are increasingly deploying and implementing cloud services in an effort to reduce the cost and complexity of their infrastructure while accelerating their innovation levels. And this is typically a multi-pronged approach: 92% of enterprises have deployed a multi-cloud strategy, while 80% deploy a hybrid cloud strategy. The average…

If you’re reading this on any kind of digital device, you probably use various forms of digital identity on a regular basis. From accessing healthcare to participating in democracy to protecting our finances, modern life requires identity.  For most of us, it’s impossible to imagine how we’d live our lives without verifiable identification. Yet,…

The California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) are laws that emerged to give individuals greater power over their personal information. Both regulate organisations that collect and use data in a variety of ways. A brief summary of the CCPA: Gives California residents increased transparency and control…

Being authentic is a high term of praise—if we think people are authentic, we believe them to be trustworthy, loyal, and dependable. There's a similar concept in computer security. Business networks are crucial to protect, so firms want only authorised people accessing them. In cybersecurity, authentication means verifying that a person or device…

What Is the Domain Name System (DNS)?  The domain name system (DNS) makes it possible for browsers, apps, and servers to load internet resources. Think of it like a phonebook—except instead of associating a person’s name with a phone number, it maps a domain name (e.g., okta.com) to an internet protocol (IP) address that can be understood by…