CIAM

Customer identity and access management (CIAM) is a major topic in business today and with good reason: if your clientele doesn’t feel secure using your products and services, they probably aren’t going to engage at all. CIAM solutions include Single Sign-On and Adaptive Multi-factor Authentication, among others. Read on to learn more.

Winning Strategies for the Modern CMO

As a chief marketing officer, I’m obsessed with creating a great customer experience. From the moment someone discovers our brand, and hopefully continuing through a lifetime of loyalty, I want to build a unique, exceptional relationship with each of our customers.  That’s never been easy. But these days it’s more challenging than ever because the…

Why Seamless Customer Experiences Start With Stronger Auth

Customers today are demanding more from your digital platforms. They want safer, faster, and more seamless digital experiences, and they reserve their trust for the brands that can balance that scale between speed and security. In the most recent episode of Okta and Computer Weekly’s Identity Made Easy video podcast series, we explored how…

Four IAM Best Practices to Secure Customer Identity

61% of 2021 breaches involved credentials. Almost every company has employees, users, and/or customers who enjoy access to proprietary information and critical data. And while this information may not be accessible via direct links, they may still inadvertently gain access to content they shouldn’t have. These same companies often struggle with…

Security & User Experience: No More Compromises

No one enjoys making compromises. Yet, when it comes to developing new experiences for their customers, product teams are often forced to make trade-offs between security and user experience. This dilemma is fuelled by the evolving expectations of consumers. With brands like Amazon and AirBnB leading the way in digital experience, customers now…

Why Loginless is the Future of Authentication

It’s often said that familiarity breeds contempt. But psychological research reveals quite the opposite: the more people are exposed to something, the more they tend to like it — and the more likely they are to believe that it’s trustworthy and safe. This phenomenon may explain the persistence of the traditional username/password login box, which…

The 10 Step Customer Identity Strategy Checklist

Do you know exactly what it takes to build a Customer Identity strategy? Read our 10-step checklist to help guide you to CIAM success. In a world where customer experience has overtaken price and product as the key brand differentiator, investing in customer identity and access management (CIAM) is a wise choice for any forward-thinking business…

What to Look for in a Modern Customer Identity Solution

The right CIAM solution is an asset to any modern business, but how do we identify what makes good customer identity? In this post, we explore the key features and capabilities every modern CIAM solution should offer.  The right customer identity and access management (CIAM) solution is an asset to any business. It ensures every digital…

5 Ways a Modern Customer Identity Solution Can Help Your Business

In this post, we explore five ways a modern CIAM solution can help improve your customer experience and operational efficiency while strengthening your defences against surging cyberthreats. Robust security and seamless user-experience rarely go hand in hand. So if you want to build exceptional digital experiences for your customers, you need to…

Why Customer Identity Matters Now (More Than Ever)

Customer experience is critical for success in the digital era, and customer identity access management (CIAM) is the tool every organisation needs to transform their CX. But what makes CIAM so important and how does it help deliver seamless and secure experiences that keep customers happy Customers today are more demanding than ever before. They…

What Is CIAM & Why Does It Matter?

To satisfy evolving customer demands and deliver the desirable digital experiences that keep customers coming back, many organisations now turn to customer identity and access management (CIAM) for a solution. But what is CIAM and why does it matter? In today’s rapidly evolving and highly interconnected digital world, identity and access…

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