Website logins. Mobile apps. Customer support portals. Chat. Digitizing the user experience means most companies have vast amounts of data on their clients, collected across multiple channels and stored in different systems. Depending on the jurisdiction, industry, or type of data, your organization must comply with many regulations governing data collection, privacy, storage, usage, and management. Beyond regulatory requirements, today’s customers expect control over how companies use their data and the ability to withdraw consent anytime, for some or all uses. All of these demands are immensely difficult to balance. Regulations are constantly changing, and interpreting requirements and best practices isn’t straightforward. And if you’re building Identity into every app, portal, or website, it’s harder to keep all data points associated with the right person and protected from potential attacks. If you can’t correlate Customer Identity, you can’t track it effectively across systems and channels, which makes it difficult to.