Customer Experience

What is zero-party data and why does it matter now?

In a 2022 survey, McKinsey found that personalization can cut customer acquisition costs in half and increase marketing ROI by a third. In the same survey, 85% of customers say that knowing a company’s data privacy policy is important before making a purchase.  Consumers respond well to personalization and they want to be in control of what…

5 signs to upgrade your small business Identity solution

TL;DR: Is customer login holding back your small business? Here’s what to look for when you’re ready to take your business to the next level: Fraud? Need to scale? Top five signs it’s time to upgrade Upgrade benefits, including solving for security, customer experience, scalability, and future opportunities Your user sign-up and login was fine…

New report: What customers really want in online experiences

The digital space has never been noisier. Brands, media outlets, publishers, and influencers — they’re all vying for a share of consumers’ attention. The competition for eyeballs, along with the dollars they bring, is fierce. What’s more, consumers are increasingly protective of their personal information and aware of digital privacy rights…

Okta Puts Customers First—Here’s How

At Okta, our customers are our pride, our purpose, and our priority. When they succeed, we succeed, and when they grow, so do we. We have gained our status as the world’s leading independent identity provider by working with a global community of brilliant customers to deploy more complex identity scenarios than anyone else—and we’re learning more…

Inside T-Mobile’s Zero Trust Security Architecture

Never trust, always verify: it’s the Zero Trust principle that’s become intrinsic to how organizations build security. And modern identity sits at the heart of Zero Trust, making it easier and more efficient to assess, monitor, and grant access appropriately. Many companies are still beginning their Zero Trust journey, but T-Mobile is not your…

Your Business Growth Depends on Customer Identity

A new era of business requires new methods for increasing revenue and accelerating business growth. The best way to do this? Leveraging modern technologies and tools. Providing customers with extraordinary digital experiences is more important than ever—and customer identity and access management (CIAM) is an essential component of this.  Today,…

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