Customer Experience

At Okta, our customers are our pride, our purpose, and our priority. When they succeed, we succeed, and when they grow, so do we. We have gained our status as the world’s leading independent identity provider by working with a global community of brilliant customers to deploy more complex identity scenarios than anyone else—and we’re learning more…

In today’s increasingly online world, businesses need to have a strong digital presence to connect with customers—both old and new—while also driving continuous engagement. One of the key technologies that can help companies get this right is customer identity and access management (CIAM). In this post, we’ll cover how brands can leverage CIAM to…

Customer expectations have been shaping how businesses deliver their services for generations—but never has this been truer than in the past year. And, as 2020 transformed the way companies engaged with their customers, the need for identity to succeed became clearer than ever. This infographic details how three of our customers have redefined…

Never trust, always verify: it’s the Zero Trust principle that’s become intrinsic to how organizations build security. And modern identity sits at the heart of Zero Trust, making it easier and more efficient to assess, monitor, and grant access appropriately. Many companies are still beginning their Zero Trust journey, but T-Mobile is not your…

A new era of business requires new methods for increasing revenue and accelerating business growth. The best way to do this? Leveraging modern technologies and tools. Providing customers with extraordinary digital experiences is more important than ever—and customer identity and access management (CIAM) is an essential component of this.  Today,…

The past year has added a digital element to almost everything we do. Consumers have changed how they interact with brands, learned to order their groceries online, and attended countless virtual events. Of course, these experiences were around long before the pandemic—and customers have always expected them to be as seamless as possible. But now,…

Today’s pre-packaged, grab-and-go products and services are designed to satisfy our growing desire for instant gratification. In the digital era, everything is always on and available at our fingertips, which has created high expectations for consumers interacting with brands online.  The consumerism of online services has created an insatiable…

You and your business have had to adapt in unexpected ways this past year—and so have your customers.  The option of visiting a physical office, classroom, or store may no longer be available; locations that are open may be operating under strict capacity limits or other COVID-19 restrictions. Increased use of telephone, chat, and email customer…

athenahealth uses technology to break down barriers in the healthcare system—and successfully, given it is used by over 40% of Americans. The company, founded in 1997 as a women’s health and birthing center, has evolved into an industry leader offering cloud-based services for both providers and patients.  athenahealth focuses on electronic health…

Last year, we learned how to manage uncertainty. Physical distancing, health and safety requirements, and disrupted supply chains have all determined how we’ve lived, worked, and interacted with each other. And it’s only reasonable to expect an increased reliance on digital interactions even after the world returns to “normal.” The past year has…