Customer Experience

Picture the scene … You enter a store and are greeted by a personal shopper asking how they can assist you today. You tell them you’re shopping for a special occasion, and they immediately curate a tailored selection of items that perfectly suit your tastes. As you browse, the assistant provides thoughtful suggestions and tips. It’s as if they…

Last updated on February 12, 2025 Here’s the third blog in our series detailing how focusing on Identity can help your organization improve end-user experiences and meet consumer expectations. On its third anniversary, we look back at the Executive Order on Transforming Federal Customer Experience (CX) and Service Delivery to Rebuild Trust in…

As champions of product innovation and customer experience, chief product officers, directors, and strategists play a strategic role in delivering products that make it easy for customers to solve their everyday challenges. However, competition in the SaaS industry is fierce. Unique features serve as competitive differentiators, but customers and…

Once a tactical requirement to govern who could access what information, digital Identity management is now a critical business enabler. Today’s technology practitioners feel the brunt of this shift, especially in the way they facilitate authentication. But its effects are felt across organization sizes, from startups to enterprises.  The…

To satisfy evolving customer demands and deliver the desirable digital experiences that keep customers coming back, many organizations now turn to customer identity and access management (CIAM) for a solution. But what is CIAM and why does it matter? In today’s rapidly evolving and highly interconnected digital world, identity and access…

There comes a time in every SaaS company's journey when they’re ready to move upmarket and start landing enterprise logos. While your app might be a winner with small business customers, scaling it to enterprise customers might cause some heartache. It’s not just about beefing up your features; it’s about creating an enterprise-grade solution to…

Pay a bill. Chat with friends. Order food. Browse clothes. Plan a trip. Laugh at cat videos. In the digital world, much of what we do, where we turn for information, and even how we decompress happens on the other side of a login box.  From initial signup to every login, Customer Identity is the digital touchpoint customers repeatedly encounter as…

Manually provisioning access to apps for a growing team of  over 1100 employees was not scalable or cost effective, leading Wealthsimple to invest in automated access control. Wealthsimple is a Canadian fintech company serving 3 million Canadians, specializing in five areas: saving, trading, investing, tax, and crypto. Wealthsimple’s small but…

Here’s the second blog in our series detailing how focusing on Identity can help your organization improve end-user experiences and meet consumer expectations.  If you work for or support a government agency, you’re well aware of the recent legislative and industry push to improve digital experiences for the American public.  Examples run from the…

Wondering how to most effectively and efficiently architect an Identity solution at your large or otherwise complex organization? Multi-tenancy could be your answer (for Customer Identity and Workforce Identity use cases).  Two of Okta’s skilled Technical Account Managers, Adam Dunham and David Weston, recently took the stage to speak about …