Customer Experience

Go beyond the login box with Customer Identity Cloud

Pay a bill. Chat with friends. Order food. Browse clothes. Plan a trip. Laugh at cat videos. In the digital world, much of what we do, where we turn for information, and even how we decompress happens on the other side of a login box.  From initial signup to every login, Customer Identity is the digital touchpoint customers repeatedly encounter as…

Why Identity is the I in… Time Tax

Here’s the second blog in our series detailing how focusing on Identity can help your organization improve end-user experiences and meet consumer expectations.  If you work for or support a government agency, you’re well aware of the recent legislative and industry push to improve digital experiences for the American public.  Examples run from the…

Why Identity is the I in… Human-centered design

If you work for or support a government agency, you’re well aware: there’s a new legislative push towards better digital experiences for constituents. From executive orders, memos to bipartisan senate bills, we’re excited about this new focus on customer access and experience in government.  But this transition won’t be easy. That’s why we’re…

What is zero-party data and why does it matter now?

In a 2022 survey, McKinsey found that personalization can cut customer acquisition costs in half and increase marketing ROI by a third. In the same survey, 85% of customers say that knowing a company’s data privacy policy is important before making a purchase.  Consumers respond well to personalization and they want to be in control of what…

5 signs to upgrade your small business Identity solution

TL;DR: Is customer login holding back your small business? Here’s what to look for when you’re ready to take your business to the next level: Fraud? Need to scale? Top five signs it’s time to upgrade Upgrade benefits, including solving for security, customer experience, scalability, and future opportunities Your user sign-up and login was fine…

New report: What customers really want in online experiences

The digital space has never been noisier. Brands, media outlets, publishers, and influencers — they’re all vying for a share of consumers’ attention. The competition for eyeballs, along with the dollars they bring, is fierce. What’s more, consumers are increasingly protective of their personal information and aware of digital privacy rights…

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