Go beyond the login box with Customer Identity Cloud

Pay a bill. Chat with friends. Order food. Browse clothes. Plan a trip. Laugh at cat videos. In the digital world, much of what we do, where we turn for information, and even how we decompress happens on the other side of a login box.  From initial signup to every login, Customer Identity is the digital touchpoint customers repeatedly encounter as…

Beyond login: Enabling rapid innovation for SaaS

For today’s SaaS companies, the pressure to rapidly innovate and seamlessly scale is intense.  Evolving macroeconomic pressures mean SaaS companies need to do more with less. And every B2C innovation amps SaaS customer expectations. AI has further transformed the competitive landscape, presenting both an opportunity for product differentiation and…

Unveiling new and improved product features — 6 month lookback

Our teams have been heads down and focused on delivering capabilities that empower our customers to continue to provide seamless customer experiences and power their SaaS ambitions. As we are now halfway through the calendar year, I wanted to reflect on the capabilities we have delivered and give you a glimpse of what's to come next.  Unveiling…

Okta Customer Identity Cloud for SaaS Apps Explained

Win Business Customers with Enterprise-Ready Identity TL;DR: Okta has launched the Okta Customer Identity Cloud, powered by Auth0, with support for two use cases: Consumer Apps and SaaS Apps. This article explores the SaaS Apps use case and capabilities, as well as how product and engineering leaders can accelerate growth with an identity solution…

Inside Okta Customer Identity Cloud for Consumer Apps

TL;DR: Okta has launched the Okta Customer Identity Cloud, powered by Auth0, with support for two use cases: Consumer Apps and SaaS Apps. This article explores the Consumer Apps use case and capabilities, as well as how app builders, digital leaders, and security teams can set their applications up for success with end-users, starting at the login…