For today’s SaaS companies, the pressure to rapidly innovate and seamlessly scale is intense. Evolving macroeconomic pressures mean SaaS companies need to do more with less. And every B2C innovation amps SaaS customer expectations. AI has further transformed the competitive landscape, presenting both an opportunity for product differentiation and a threat. There’s just more that attackers can do now — and they can do it faster. So SaaS companies also need to do more — and they need to see speed and security gains just so customers can keep up with the rate of change, much less deliver more than expected. As the number of SaaS companies introducing new products continues to rise, the core differentiator has become customer experience. In a recent Deloitte report on SaaS, 47% of respondents indicated they were willing to “pay for better quality services that can enable successful outcomes,” with 49% indicating a willingness.