TL;DR: Okta has launched the Okta Customer Identity Cloud, powered by Auth0, with support for two use cases: Consumer Apps and SaaS Apps. This article explores the Consumer Apps use case and capabilities, as well as how app builders, digital leaders, and security teams can set their applications up for success with end-users, starting at the login box. It doesn’t matter if you’re in the public sector or selling pizzas–for every organization, in every industry, digital business is just business now. As consumers ourselves, we know the best apps are the ones that improve our daily lives, keep us safe online, and are delightful to use. We also know what a terrible login experience feels like: 83% of consumers have abandoned a cart or signup due to an arduous login process, and 48% are frustrated by filling in long login or sign-up forms. In the identity and access.