Build Seamless Customer Experiences
Transform your business with modern, digital experiences your customers demand
Secure customer identity with Okta
The challenge
Customers have never been more demanding
Businesses are in the middle of a transformation. As every company becomes a technology company, you must be obsessed about the customer’s experience.
The solution
Modern Customer Identity and Access Management (CIAM) is foundational to building digital customer experiences
Modern Customer Identity and Access Management (CIAM) is foundational to building digital customer experiences
Frictionless experiences
Delight your customers with flexible, seamless login and registration
A range of authentication and registration methods so you can tailor the experience to your customer's preferences and the security profile of your app.
Your success criteria:
- One global customer identity for all apps
- Balance of usability and security
Create one global customer identity from any number of sources and enable single sign-on to any downstream apps
Grant access to the right person, with the right permissions, at the right time with our rules engine and contextual access management
Provide a secure experience with a broad range of second factors that are customizable for the level of risk of your app. Even create a passwordless experience that balances security and usability.
Speed to market
Add modern identity to any app in under 15 minutes
Developer-friendly toolkits, documentation, wizards, and code snippets for modern environments with full protocol, factor, and policy support.
Your success criteria:
- Develop broad, future-proofed experiences
- Meet project timelines
SDKs for modern development environments and full protocol support
Extensive documentation, wizards, quick-start guides, and widgets for developer productivity

Okta sign-in customization live widget
Okta Hooks
Use Hooks to customize your Okta policies and behaviors and create more integrations with custom logic.
Inline Hooks
Modify an Okta workflow (Import, registration, token minting, and generating SAML assertions) with custom business logic via HTTP request.
Event Hooks
Send an Okta Event to a downstream system via HTTP Post.
Centralized management
One place to go to manage all your customer identities
Your success criteria:
- Centralize access management company-wide
- Reduce cost while increasing efficiency
Okta Universal Directory provides a centralized, 360-degree view of every user, with unlimited custom attributes. Standardize and map attributes across apps, services, directories, and databases.
Central admin console to manage all authentication, authorization, and user management
Internet-scale security
Secure, compliant infrastructure with real-time visibility and response
Your success criteria:
- Prevent security breaches
- Meet compliance requirements
Real-time visibility and anomalous behavior reports that you can integrate to your SIEM via API
Use ThreatInsights gathered across Okta's thousands of customers for enhanced security
The industry’s most reliable and secure platform
Infrastructure built for scale
Okta infrastructure can support the massive traffic spikes and performance testing requirements of the world’s largest sites and apps.
- Okta’s industry-leading reliability without having to manage and maintain infrastructure in-house
- Supporting traffic up to 500,000 authentications per minute
- Workloads finely tuned to access patterns based on a decade of optimizing performance with customers.
Ensure a seamless end-user experience even during seasonal surges in traffic or sustained, high market demand with Okta DynamicScale.

For more details on our DynamicScale capabilities check our page on rate limits
Integrations
Learn more