Customer expectations are higher than ever. UX stats show, 88% of online shoppers say that, after having a bad user experience, they wouldn’t return to a website. Customers expect a tailored digital experience that’s secure, but also allows them access to the applications they need—from whichever device is nearby. To that end, your application's login page is often a customer’s first impression of your app, and a key element in maintaining a trusted relationship with existing customers. Does your UX team recognize this opportunity to make a solid first impression? And if not, have you considered a login page makeover? Read on to discern whether your login page could use some extra love. Do any of the following mishaps look familiar? It’s hard to find Considering 18% of US online shoppers have abandoned an order solely due to a “too long / complicated checkout process”, you want your.
